Cold calling is not dead. But it surely takes persistence to achieve results with cold calling. To qualify a single lead, a sales representative needs to make 100 to 500 calls on average.
However, many businesses prefer to use cold calling tactics to engage with their prospects and boost sales.
Are you wondering how to use cold calling to boost sales for your business?
Here are some effective tactics to increase sales with cold calling:
Don't Be Scared of Rejections
It's not easy to convert your first cold call into a sale. There will be rejections. Brace yourself, and be ready to face them and learn from them.
You can ask your prospects the reason why they've rejected the offer. This will help you learn and apply your knowledge to manage other prospects in the future.
If possible, you can even run a practice call with your colleague or friends. This will help you learn how to respond to rejections or objections.
Follow Your Cold Call Script
Follow your script, but remember to engage with prospects on a personal level. Also, avoid talking like a robot or answering questions mechanically. Quickly introduce yourself and your value proposition. The first few seconds are very important.
Prepare open-ended questions for your prospects. They will trigger conversations between you and your potential customers. Then wait for them to react and respond to your questions. You are likely to face objections during your calls. So, prepare yourself with the answers for some of the most common objections.
Plan All of Your Questions in Advance
Always remember that the more information you have, the more chances you have to generate sales. It becomes easier to qualify the prospect and pitch your products or services to them.
The questions you ask during the cold call will help you get the required information about your prospect. So, it's important to prepare relevant questions before you begin the call. Also, make sure that the questions are well-organized and are in a logical sequence. Make sure to keep your questions less generic and more specific.
Educate Your Prospects
You need to educate and inform your prospects about your offering. For prospects to ask questions and get involved, you need to educate them about your business. Once your prospects know about your business, they might show interest and interact with you. This will help you accelerate your conversion rates.
For more information on ways to increase sales with cold calling, check out the infographic below.