1. It can get backlinks to your website and/or blog quickly
2. You can make money from your lenses
3. Squidoo will increase traffic to your website
4. You can be part of a thriving community of writers
I have played with it over the past year and recently got a little more serious with it and published a few lenses. It is very similar to doing a blog but with more tools and options at your fingertips. They have added many features since last year including social media and there is more of a community setting. Squidoo has been around since 2005.
Their mission is according to their about us page "to run an open, free platform that gives people a simple way to organize their interests online – and bring more human, curated, original content to the web. We make it easy for writers of all stripes to create portfolios of beautiful webpages, each one about a single thing or story or opinion that they know and love. As a bonus, when one of their pages does well, it earns a royalty for the writer or for charity."
You can check out my Squidoo lense here.
The lense is on the Great American Smoke-Out
Have you created a lense on Squidoo? I hope to create more and continue another post on this free platform with more tips. If you have tips on making a great lense on Squidoo I'd love to hear about it!