Data is today the new black gold of the business. After having been the source of GAFA energy, they are now accessible to all companies, whatever their size. Gilles Tyssier, Director of Kompass France, who gives us his vision of the B2B data market.
Data is today the new black gold of the business. After having been the energy source of the GAFA for two decades, they are now accessible to all companies, whatever their size.
Hello Gilles, Kompass is one of the references for B2B data in France. How do you rate the evolution of the market in recent years?
Data is a market in perpetual evolution. At the time of open data, the data are free to access and use: the trend does not seem to be running out of steam even if the context is regulated by the RGPD. More and more rich, global and dematerialized, data is today very complex to collect and organize.
More than ever, the issues that must be addressed are the completeness and quality of the data. Kompass has therefore developed a unique expertise in innovation to support its customers in their problems of processing, analysis, and enrichment of their data.
What Is Special About The Kompass Base?
Historically, our core business is B2B marketing and sales information, both in France and internationally. For the French market, in addition to the INSEE corporate benchmark, our collection process is supplemented by information elements such as official journals, collective procedures, financial data, as well as shareholders and shareholdings. We also have sources of enrichment of our data via the Internet and our website Kompass.com, the first B2B directory in France.
But, because of our positioning, we contact the companies directly to collect information useful for the prospection: the identity of the operational managers and their nominative emails, the phones, the website and the email of the companies, the texts and the classification of their activities ...
In concrete terms, we provide data solutions to sales and marketing departments to help them achieve their objectives: finding new customers, increasing visibility, updating their data. You support both SMEs and large accounts, have you seen an evolution of their data projects?
Absolutely. Data is today a strong and recognized asset. Our customers are well aware of this and are increasingly expressing the needs of a better knowledge of their customers and by extension of detection of new markets. We have therefore developed our offer around three major areas of data expertise:
- Bespoke services around data processing to develop customer knowledge: profiling, customer base scoring, business core detection.
- The development of innovative prospecting and sales intelligence solutions that can integrate with CRM
- Multi-channel communication devices to optimize its digital presence and gain visibility on search engines
Kompass Is Part Of The Business Development. What Are Your Next Initiatives?
Innovation is part of Kompass's DNA. Our goal is to continually integrate new services to offer our customers a complete and innovative digital offer. That's why we created our Kompass Lab 3 years ago. We support start-ups that develop data marketing solutions by selling their products and allowing them to internationalize quickly.