How far is your business’s ‘in-operation’ digital marketing module being potent to pace up your rank at Google’s SERP or Search Engine Result Page and ‘hold on’ the very same?
Get aware that to flourish and advance (amongst steadfast competition) as a corporation of today, you must be ‘under the limelight’ over world’s most popular ‘hunt engine’ – that retains 85% share of the total search engine market spread across the Web.
In fact, as depicts one distinguished seo services Singapore firm –
- Websites appearing as the first 10 results over Google absorb around 90% of the total Click-through Rates (CTR) generated all across the net world
- For domains occupying the first five ranks, CTR varies within a range of 7% to 43% at pace with the ascending order of ranking
- More than 95% of dedicated online shoppers do not get motivated to go past the first SERP while searching for one particular merchandise or facility
- Sites ‘positioned’ within the second to fifth pages experience a reducing proportion of CTR – with figures showcasing a less than 2% frequency
- On continuously retaining an up-scale position amidst the ‘prime 10’ results, a portal accomplishes a ‘rise’ in quality traffic (consumers truly eager to explore your products or facilities) by about 7X quotient
- At the real-time scenario, one good rank, in the long run, has proven to heighten a business’s sale by more than 50%
But, How to Cut the Edge?
Well, in accordance to the experts of Vision Web Creations, an illustrious seo agency Singapore, required in here is the criterion to be ‘trending’.
With the initiation of every ‘fresh’ year, the search engine ‘titan’ brings up some distinctive (& more futuristic) standards to judge ‘status’ of existing portals and devise the latest SERP of one particular genre.
Recognizing this aspect, in here comes up 3 key rules for you to learn, enact upon and thereby make the ‘ground preparation’ for being at the first ‘page’ in 2019.
Championed by SEO pros from across the world they depict the needs for–
Structured Data
The content bit, which gets featured under your site’s ‘bluish’ link, is the eventual ‘stimulus’ driving people to your domain – or more specifically to that definite landing page.
Officially known as meta description, it prevails as the sole proof of your ‘quality’, which ‘netizens’ witness while ‘scrolling up and down’ the results and thus decide whether or not to ‘visit’ you.
Of late, Google has ventured out to ‘curate’ this meta-description from your site’s content and thereby integrate your ‘link’ with a ‘rich’ standard snippet that authentically intrigues minds.
Nevertheless, to let Google ‘do its job’ and have the content’s ‘X-factor’ illuminated, your published posts must follow a ‘structured’ format.
Attempt to represent them in an optimally ‘highlighted’ manner; with the inclusion of more and topic-suiting sub-heads, bullet points (for the most significant parts) and mind-engaging Call-to-Action one-liners.
Ensure that the article or blog’s each USP is there in front of Google to ‘crawl through’ and represent to the digital world.
One fitting suggestion put forward by professionals to this end is that of exploring Google’s patented domain ‘Schema.org’ and obtaining most fitting knowledge over best practices of this content marking up.
Upscale quality snippets can bring home a CTR quotient as high as 30% for your inland pages.
Good Site Construction
Precision over information and wholesome understandability – this is what world’s largest search engine giant desires to offer to every online consumer.
And, in contemporary times, considers these as two ‘musts’ for sites to possess. Thereupon, to gain a holistic quotient of Google’s attention, strive to maintain a neat in order and readily interpretable web architecture.
Try for:
- Configuring the framework into multiple but most relevant subdirectories
- Devising URL with most targeted keywords (to appeal to the exactly focused-over consumers) and free of any special characters and numbers
- Incorporating clearly depicted text strings or slugs into your each blog post’s URL and thus allowing Google to ‘understand’ what you are talking about
- Having the Home Page URL ‘canonical-tagged’ and driving people to domain’s master version only, save from the dilemma of alike content prevailing at portals sharing a URL quite like yours; for example –
- https://www.examples.com
- http://example.com
- Maintaining, at the least, three subdirectories for every uploaded content’s link; this tactic permits both you to aptly brief ‘netizens’ about ‘what’s in there’ and Google to get hold of content’s relevance.
Continuity of Publication
Fame as a ‘brand name’ amongst the digital shoppers – hasn’t this been one of your prime aims from the day your site went ‘live’?
One high rank at the SERP can fittingly cater this to you. It enacts as the most authentic benchmark of your ‘class’ and value inherent to merchandises on sale. Remember the admiration top rankers of school used to enjoy?
The ‘scenario’ is very same in here. And to accomplish that nowadays, in accordance to Google, you need to religiously follow one golden rule – Post content regularly and relevantly.
Keep vigil over the most ‘talked about’ matters of your parent industrial genre, people’s interests and queries over certain corresponding aspects and which are the definite fields they desire to stay up-to-date.
And endeavor to publish maximally mind-engaging contents over all or one definite of these spectrums by a biweekly or fortnightly pace.
Higher becomes the benchmark of quality and pace of quantity to this end, strengthens your possibility of climbing up the ladder of SERP.
The two ‘Qs’ prevail as optimum exhibits of your wisdom and ‘up-dated-ness’ over particular (s) genre (s) and ‘compel’ Google to acknowledge you as industry’s patron brand by accrediting one up-scale rank to your domain.
By rightfully pursuing this norm, your site can even leave behind counterparts, whose contents are more keyword-optimized and informative – but lack consistency of publication.
In addition to these 3 principals, also opt for –
- Publishing ‘curated’ and crisp content of 1000+ words
- Fine-tuning own domain with the Voice and ‘Near Me’ search options
- Designing service pages especially for mobile-like devices and fulfilling Google’s most trending ranking yardstick of Mobile First Indexing
- Devoting more time and resources for authentic link building and generating real-time ‘worthy’ back links
May the Optimization Force be with you in your journey at SERP!
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