□ With the advent of a creation society, the public perception of the car industry, which is one of key manufacturing industries of an industrial society, has expanded beyond that of being just a means of transportation, and is now established as a means of expressing individuality, unique images and emotional needs.
ㅇ Therefore, the domestic car industry is attempting to make bold investment in design to enhance the level of differentiation among competitors and to create customer value in the future.
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Source Carbodydesign.com, global.designdb