11 Reasons Why Digital Marketing for Blogs is Important

Blogging is not an easy job. It requires hours of research and extensive writing, not-to-mention, the constant maintenance of your web page so it looks organized and inviting.

If you’ve been doing all of the three things mentioned above but still don’t see your blog growing, then the problem could be with your marketing methods.

A lot of people try to advertise their blogs through conventional means, which is a huge mistake. Online marketing is a crucial success tool and many established agencies like Pivotal Digital can help you improve your digital standing.

In this article, we will find out how critical is digital marketing for blogs.

Why Digital Marketing for Blogs is Important?

Digital Marketing will help your Blog content reach out to a wide audience. And only when your content reaches your target audience, you can make good revenue out of your blog, which is the ultimate success.

1) Social Media Has Jumped In Popularity

In recent times, social media usage has skyrocketed at an unpredictable speed, with more and more people spending more of their day browsing online.

A survey conducted in 2019 revealed that the average internet user had a minimum of 7 social media accounts, which they used. Not only that, but another study that was carried out also found that adults typically spent an average of 2 hours a day scrolling on social media, whereas for children, this amount was a shocking 9 hours!

If your goal is to direct more people towards your blogs, then social media is the perfect place to advertise. You can reach the widest audience there, and then narrow them down to find the most suitable types that would find your blog content interesting.

2) Digital Marketing Is A Lifesaver For Small Business And Blogs

If you’ve started your blog only recently, then you must know how frustrating and difficult it is to compete with some of the leading, well-established blogs in your content category.

These blogs already have their established reputations along with the many years’ worth of published content backing them up, so it can seem impossible and demoralizing to realize that there’s very little you can do to raise the viewership of your blog when facing such tough competition.

Digital marketing can help you in this case. It will give you a significant advantage over your competitors by letting you access a much larger customer segment for a minimal price.

If done right, you’ll have exact control over where you spend your money and how much. The level of control and the quality of data that comes with digital marketing enables users to make quicker and wiser decisions.

3) It Offers Greater Targeting

Amongst the many reasons why you need a digital marketing strategy in 2020, one is the enhanced targeting facilities it offers.

When selecting a demographic to target, digital marketing gives you a level of specificity and precision that no other marketing medium can provide.

With the help of digital marketing, you can break down broad demographics into tiny, focused groups that are ideal for advertising your blog.

The ability to communicate your ads to such a particular group of people makes it highly relevant and is a lot more impactful than advertising done to the general population. Such specifically targeted ads have a much greater chance of influencing their viewer’s decisions since they’re very different from the irritating ones you see again and again every single day.

Digital marketing will provide you with various kinds of targeting techniques. Let’s look at one of them:

Search Advertising

This technique is used to target people searching for specific key terms on Google’s search bar.

Search advertising is a beneficial tool because it allows you to position your website at or near the top of the list of results that appear after Googling. Users then have a much greater chance of clicking on your site, and you can direct more people to your blog this way.

Through this manner of targeting, you can narrow down your customer segment and sort them according to various categories such as location, education, age, etc.

4) It Offers Hyper-Personalization

Another medium through which digital marketing can be done is email, which is essential in many ways.

Emails will play a crucial role in your blog’s success because they give you the chance to target people and advertise to them individually. This is called personalization, a powerful aspect of digital marketing.

When advertising to people through email, you have the opportunity to customize your message and make it highly appealing. You can even add in the person’s name and photograph to make the interaction feel more one-to-one.

There are three essential functions you can do through emails: segmentation, automation, and personalization. Let’s find out what each of them is.

Segmentation, as the name suggests, allows you to categorize your entire subscriber list according to any attributes of your own choice. Then you can send each category a customized email.
Automation is a highly useful process that first determines the best possible time to email your segment, and then sends them that email automatically. When collecting data about your users, you will find out which time of the day is most suitable for them to receive an email.
Lastly, you have personalization, the most powerful tool. As mentioned previously, it allows you to call users by their name, but there’s also a lot more you can do. With personalization, you have access to a single user’s viewing history, their purchases, preferences, and any other similar data that will assist you in tailoring an email message that caters specifically to their own personal needs.

These reasons make it evident why digital marketing matters now more than ever.

5) State-Of-The-Art Analytics Technology

When you market your blog through traditional means, you have no idea how users responded when they saw the ad—if they even bothered seeing it.

This is why digital marketing comes in so handy. With its advanced technology, it provides you with detailed feedback regarding how viewers interacted with your advertisement. Here are some of the things it will tell you:

Whether your targeted audience sat down and saw the ad, compared it to more traditional channels, such as a television or radio ad, and whether people bothered viewing it or were too busy concentrating on something else.
Whether or not the viewers interact with the advertisement.
If they lingered for a while on the advertisement page trying to learn more.
Whether they shared the ad with their friends.
If your advertisement had a call-to-action button, digital marketing analytics would tell you how many people clicked on it.
The most important thing: whether the ad viewed by a person eventually led them to visit your blog and purchasing a product.

Apart from how people reacted to your ad, analytics also provides information on the kinds of people they were. It tells you:

Who showed the most interest.
What it would take to increase the probability of them taking action.
Which ones were the easiest to persuade?
Which people spent more money.
What other activities the viewers engage in online.
What keywords people searched for when trying to find your blog.
Which webpages directed them to your blog.

All of this data is easily obtainable through the analytics systems that come with digital marketing. You can use these insights to then reduce your costs by eliminating effort in areas where you’re not getting a sufficient return.

6) It’s Easily Adaptable And Scalable

Digital marketing is an invaluable tool for blogs that are newly started. You can easily change your budget with your needs and demands. The daily cost of your social media campaigns and various kinds of ads can be adjusted whenever required. In this way, you’re always updated on how much you’re spending on your digital marketing services.

If you’re using a conventional form of advertising, though, then you would have to bear the headache of continually renegotiating contracts to keep your ads running.

In contrast to this, with digital marketing, you need to increase your daily spending, and your ads will continue running uninterrupted.

Furthermore, if one of your ads didn’t turn out the way you expected it to, then you don’t have to sit back and wait for the contract to end—you can cancel it out.

With digital marketing, quickly changing and relaunching your ads has become infinitely more comfortable and less costly. Your ads can now be modified daily to make them more useful and appealing, thus increasing the amount of viewership you get for your blog.

7) Optimal Return-On-Investment

Email marketing has, by far, the greatest return on investment. No other form of marketing even comes close.

These benefits don’t just appear like magic, though. There’s hard work to be put in. You need to build a quality subscriber base, and then send them effectively, persuasive emails.

Other digital marketing methods also offer return rates that are nothing to scoff at. Content marketing can give three times the number of results other traditional marketing channels would provide you at less than half the cost. And when we say lead, bear in mind that we don’t just mean viewers who will casually visit your blog, but loyal subscribers.

Cost-effective business strategies are essential if you want your blog to be successful, and digital marketing will ensure that every dollar you spend matters.

8) It Fits With Modern Shopping Habits

Online browsing and reading are new crazes nowadays. People prefer to search for what they want from the comfort of their own homes, rather than visiting a typical brick-and-mortar store.

Online reviews have also become even more critical.

Most people will not subscribe to a site or purchase an item before reading the feedback it has been given by others.

Digital marketing is vital if you want your blog to flourish in these times. It advertises through a medium that most people consider authentic and credible.

9) It’s Respectful Advertising

Digital marketing advertises to people in a way that’s respectful and considerate. It doesn’t bombard them with pop-up links and call-to-action buttons. People consider such forms of marketing to be intrusive and annoying, and they almost always leave a negative perception of the product in a person’s mind.

Remember that your potential customers want to be supplied with information in a manner that considers their wants and tries to answer their questions.

Being forced to watch 20-second commercials is a thing of the past. People want meaningful, engaging conversations, and digital marketing helps to do just that. They want to make fully informed decisions, and not to be tricked by manipulated information.

This is why digital advertising is so crucial for your blog. Not only will it make more people aware of your content, but it will also create a positive image of your site in their minds.

10) It Combines Mobile Technology With Marketing

More and more people are using their mobile phones for a host of other functions apart from calling and texting. These functions include, but are not limited to, online shopping, and browsing.

Businesses that can reach people when they’re on their phones have a greater chance of becoming successful. If you want your blog to have a more significant viewership, you need to be able to make it easily accessible on mobile phones, and digital marketing helps you do just that.

Remember that advertising to people on their phones is very different from approaching them on their laptops or PCs. A firm grasp over digital marketing techniques will help you do just that, and ensure your blog receives a higher viewership.

11) It Helps In Establishing Brand Image

A truly successful business is one that’s recognized by its name, having a well-established brand reputation, which guarantees high quality.

Digital marketing will make it a lot easier for you to create a strong brand image. This is because you can approach people in various ways through multiple means and build a robust and loyal base of subscribers for your blog.

Don’t Miss Out On The Benefits Of Digital Marketing!

As you can see, there’s a massive list of benefits that you’re deprived of if you only market your blog through traditional channels. Not only is it an outdated method, which doesn’t fit in with modern trends and practices, but it also costs you more for a lesser return.

If you want your blog to be successful quickly and for a low cost, then digital marketing is a vital tool you can’t afford to miss out on.

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