It’s 2021!
What are your plans for this year?
Running a small business or a WordPress blog is not that easy. If you need to generate revenue from it, you need to take care of it. This article will show you the best new year’s resolutions for running the most acceptable business.
New Year Resolutions For Small Businesses
Below, we will show you the top business resolutions you need to follow this year.
1) Optimize Your Website For Speed
Website speed is everything.
A good web hosting, lightweight theme, well-coded plugins, and a caching plugin will help you to optimize your website for speed. With any tools like Google PageSpeed Insights, Pingdom, GTmetrix, you can generate a site speed report.
Thankfully, the MonsterInsights plugin also comes with this feature. If you score low on speed tests, you need to optimize it. A useful image optimization plugin like ShortPixel will always help you score higher.
2) Grow Your Email List
Build an email list for your success. More than 80% of your website visitors will never revisit your website. They are leaving you behind. As a blogger, you need to find a solution to this.
And this is the best solution for you – build an email list.
You can send them your new blog posts, exclusive discount codes, coupon codes, or even personal emails by creating a list. Compared to push notifications and other strategies, an email list will be a great choice. You can use OptinMonster, Bloom for capturing emails, and services like MailChimp, SendinBlue for storing those lists.
3) Look On Your Analytics Data
If you are not using Google Analytics on your personal blog/ online shop or business website, you waste your efforts. To know how your work performs in the search engine and to know how users interact with your content, you need to install Google Analytics on your blog.
When you are running a WordPress blog, you can easily use the MonsterInsights WordPress plugin for integrating your GA property with your blog. MonsterInsights comes with so many features that every business should need. So, it will be an excellent addition to your site.
You can find the poor-performing pages, optimize them, gain more traffic. Features like event tracking will help you track every inch of your WordPress blog, such as CTA buttons, affiliate links, etc.
4) Work on SEO
Old studies show that more than 4.4 million blog posts get published every day (2019). And as you thought, the competition is getting high and higher. Do you want to rank your content and stay on top?
Work on your SEO.
SEO is changing every day. Typically, folks will run quick keyword research, create an article, optimize the heading, meta description, publish it. And the thing is, they will never track the published article in the future.
That’s a bad habit.
You need to know how your article performs in the search engine and how the visitors are interacting. An SEO plugin like Yoast SEO will take care of your on-page SEO. You can use the SEO tools we mentioned here for off-page SEO purposes.
5) Secure Your WordPress Site
Security is no more optional.
With a security plugin like Sucuri or WordFence, you will be able to completely secure your WordPress installation from third-party hackers or malware. Your web hosting company also plays a vital role in the server’s security. We highly recommend a web hosting company that will support the users and update their software to the latest version.
On top of that, you need to protect your WordPress admin page by hiding the path, set a password to your WordPress admin area, etc.
6) Take Care of Your Social Media Channels
Most businesses got their own social media channels these days. It can be a Facebook page, Twitter profile, Instagram profile, Pinterest board, or anything. According to Statista, Facebook got a whooping 2.8billion monthly users! So if we can market there, we can make more conversions and revenue.
Handling your social media channels is not hard. You can rely on any automation service like Hootsuite to schedule your posts and automate the process. You can link all your social media profiles and manage those from a single dashboard. Probably, it will save a lot of time.
We have also seen that several businesses created chatbots (Artificial Intelligence) for managing the page’s inbox. This is also an advanced way of taking care of social media profiles.
7) Collaborate With Team Members
As you know, due to the Covid-19 restrictions, most companies changed their working style to work from home. And some people find it very hard. If you are working as a WordPress developer, you need to get in touch with your colleagues for bug fixes, reports, etc.
Without an office, this was never possible.
Thankfully, there are services available like Slack for collaboration. With it, you can send personal messages, arrange video meetings, send group messages, etc.
Collaboration is everything for the success of your business. If your company has more than 2 employees, you need to opt for Slack and other productivity tools.
8) Build a Content Strategy and Publish Regularly
Do you want to rank your content higher on search engines?
Then, you need to consider publishing posts regularly. Plus, posting the same content with different headlines is not a good idea. You need to come up with different low competition keywords.
Thankfully for keyword research, you can use tools like SEMrush or Ahrefs. Once you have found the keywords, plan the content. In our case, we are using a freemium service called Asana for content planning. Asana is a great productivity tool.
You need to come up with a content strategy. You can contact your marketing team regarding the same.
9) Redesign Your Blog If Necessary
If you are using the same theme for a long time, it is time to change it.
If you are running your site on the WordPress CMS, everything is pretty simple. You can find hundreds of WordPress premium theme clubs like MyThemeShop, StudioPress, Elegant Themes, CSSIgniter, etc.
By visiting those theme clubs, you can easily find WordPress themes for your personal blog, one-page site, travel site, hotel booking site, or any niche.
If you prefer a custom design for your business, hire a WordPress developer. They will take care of the plan.
10) Remove Toxic Backlinks
Are you receiving backlinks from toxic websites? It is time to analyze it, take the appropriate action. There are so many SEO tools are available for scanning backlinks. Some of the popular ones are SEMrush, Moz, Ahrefs, MorningScore, Mangools.
If you are receiving backlinks from unrelated niches, gambling websites, adult sites, or even from a foreign language website (for example, Chinese), you need to take care of it. It will badly affect your website’s ranking. The sad thing is, if we are getting too many spammy backlinks to our blog, we will get penalized!
So, keep an eye out there. There are so many sellers are available on Fiverr for this. You can rely on them or do it yourself.
11) Guest Post and Comment
Backlinks are crucial when it comes to ranking and Domain Authority. The best ways you can follow for building backlinks are guest posts and article comments. There are so many websites that are looking for guest authors. So if you can provide them with quality content that gets readers’ attention, you can have a backlink from them.
If you are looking for websites that accept guest posts, please check our mega list. The same goes for comments. Once your comment got approved, you will get a nofollow backlink from the website. We also got a list of high DA websites for commenting.
When you plan on guest posting, make sure that the website got more Domain Authority than your website. It will only work if you post content on high-quality websites that got at least 30 DA.
So these are the best new year resolutions for 2021. We hope you have found this new year’s resolutions helpful and enjoyed the read. Please consider sharing this post with your friends and fellow bloggers on social media if you did. For more related articles, check out our blog.
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References:
- A Beginner’s Guide to Website Speed Optimization – Kinsta
- 5 Benefits of Building an Email List and How to Do it – Epitrove
- How to Use Google Analytics (Setup, Reports, Attribution Models, and More) – Kinsta
- The Complete SEO Guide for Beginners – Mangools
- How to Improve Your WordPress Security and Protect Your Business – templatic
- Best Social Media Management Tools for Businesses – Think Thyme
- Slack introduces shared channels to let companies collaborate – The Verge
- What is Content Strategy? (With Examples) – MarketMuse
- The Ultimate Guide to Building a Website Redesign Strategy – HubSpot
- Backlink Analysis: How to Spot Quality and Toxic Backlinks – SEMrush