It's a big world out there and many of America’s biggest brands are eager to get their hands on a piece of it. But what works on the average American consumer doesn't always translate well in other countries.
Some have suffered defeats in a number of countries, while others couldn't make it work in very specific markets. Interestingly, many American behemoths struggled especially in China and other Asian markets, largely due to a lack of understanding of local demands and buying habits. Here are 10 American brands that struggled to make it abroad.
image credit: Gerard Stolk cc