Creating a professional-looking eCommerce website using WordPress is easier than ever, thanks to WordPress themes and user-friendly interfaces. Automation, tutorials, and content management systems allow you to make stunning eCommerce shops, but they also have their limitations.
When to Hire an eCommerce Website Design Company
Even with tools, it can take a long time and a steep learning curve to design a website.
If you are experiencing any of the following indicators, it may be time to hire an eCommerce website design company to help improve your online presence and drive more sales.
- Not enough leads or sales are coming through your website.
- People are abandoning your website quickly because of the high bounce rate.
- The design of your website is neither responsive nor mobile-friendly.
- Search engine optimization, sometimes known as website optimization, is not done for your website.
- Your website fails to accurately represent your company’s identity or convey your message.
- The functionality and design of your website as it stands don’t satisfy you.
- You want to update your website with new features or functionality, but you are unsure how to achieve it.
- On your website, you aim to enhance customer experience overall.
- Your website should run more quickly and efficiently.
- You want to integrate your website with other marketing and sales tools.
Keep in mind that ticking all of these boxes doesn’t necessarily mean you need to hire a professional because there are plenty of things novice designers can do to make a professional-looking eCommerce website.
As a rule, if you don’t have the time to figure out how to design a website, it’s better to hire a web development contractor or company. If you’re working on minor tweaks to a finished site, you can do that yourself or consult a freelancer to tweak a few things before going live.
10 Easy-to-Use Design Tips for a Professional-Looking eCommerce Website
Your eCommerce store is your business’s digital storefront, and making it look professional is essential to attract and retaining customers. After all, a professional looking eCommerce website can set you apart from the competition and improve your sales.
Here are 10 design tips that can help do just that.
1. Use High-Quality Images and Videos
Images and videos are crucial elements of any eCommerce store. Make sure to use high-resolution images and videos that showcase your products clearly. Also, use a mix of product shots and lifestyle images to help customers envision themselves using your products.
2. Create a Consistent Color Scheme
A consistent color scheme throughout your store creates a cohesive and desirable look. Try to use no more than 3-4 colors in your design, but 2 colors (with black or white) is best. Furthermore, the fewer colors you have, the easier it will be to create a sense of unity in your marketing and brand material.
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3. Make the Navigation Easy to Use
Easy navigation is essential for eCommerce stores, so don’t add too many categories to your site. Many subcategories are fine as long as you have a reason for including them. For example, if you’re selling multiple solutions for one product. Try to limit your categories to six or seven, as too much clutter will make it hard to create a professional-looking eCommerce website.
4. Use a Search Bar- Professional Looking eCommerce Website
A search bar is always a welcomed addition to an eCommerce store because it helps customers find what they’re looking for quickly and easily. Choosing to omit a search board can make your websites frustrating to navigate, especially if you sell a lot of products, add-ons, or services.
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5. Use Appropriate Typography- Professional Looking eCommerce Website
Choose a font that is easy to read and fits the overall aesthetic of your store. That is why you should consider using different font sizes and styles to create a visual hierarchy and guide customers through your store. For example, your H1 font could be a bolded version of your H2, H3, H4 font, and so on.
6. Incorporate White Space-Professional Looking eCommerce Website
White space, also known as negative space, is the empty area around the elements on your page. Incorporating white space can help create a sense of balance and make your store look more polished. Furthermore, cutting down on clutter can improve the user experience for your customers and produce a more professional-looking eCommerce website.
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7. Use Hover Effects on Buttons and Links
Hover effects will help make your buttons and links more interactive and can guide customers through your store. Make it so your link or button changes color when it’s clicked. Finally, you can ensure your brand stays more consistent by using brand colors that stand out from the background.
8. Optimize for Mobile
More and more customers are shopping on mobile devices, so you should make sure your store looks great on all screen sizes. Furthermore, mobile-friendliness is essential for search engines. Consider adding features like “tap to call” or “tap to email” to make it easier for customers to contact you.
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9. Make Sure Your Store Loads Quickly
A slow-loading store can be frustrating for customers and may cause them to leave. Hence why you should use tools like Google’s PageSpeed Insights to test your store’s load time and make necessary changes. One way to cut down on load times is by choosing a simple theme that’s clear and functional.
10. Use Trust Badges and Customer Reviews
Incorporating trust badges and customer reviews can build trust with your customers and increase conversions. Therefore, have a mix of video and text testimonials to help your brand look more legitimate. Don’t forget to secure your website with SSL certificates and other measures.
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