Netflix and the National Football League (NFL) ink a three-season agreement
Netflix announced a three-season deal with the NFL, marking its first major partnership with a sports league. This move follows the streaming giant's aggressive push into live events, including a hit comedy special and the upcoming airing of two Christmas Day games. With growth in subscriptions plateauing, Netflix is turning to advertising revenue to sustain its success. The company's lower-priced subscription service with ads has seen significant growth, signaling Netflix's commitment to advertising. In addition to the NFL deal, Netflix has also secured streaming rights to WWE and boxing matches. The NFL is also prioritizing streaming, as broadcast television fades in popularity. This shift towards streaming could reshape the sports media landscape.
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