Creativity Magazine

Using Illustrated Quotes To Promote Your Brand On Social Media

By Mrstrongest @mrstrongarm

The key to success in social media is promoting your brand in a low-key non-salesy way. Ideally, you want people to share your posts and help spread the word.

People love fun images, and they also love quotes. Combine the two, and you’ve got a very shareable post– perfect for Twitter, Facebook, your company blog.

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Here’s a great quote about storytelling. Annette Simmons believes that story always improves communication.

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Man with balloons soaring skyward, storytelling better marketing than boring facts, people want faith, Annette Simmons quote

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The above is a good example of how images can be recycled, which makes them a good investment. I’d previously used this “balloon image” for a post called 10 Storytelling Essentials. By including the URL for my website, I insure that my brand gets promoted whenever someone shares the illustrated quote.
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Here’s one by blues legend B.B. King who died earlier this year. The quote is inspiring because it highlights his work ethic, and says very clearly: if you want to be good, you’ve got to put in the time. It’s nice to have your brand associated with dedication and hard work.

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Blues legend guitarist B.B. King caricature, inspiration quote about how he had to work harder than anybody else, practice makes perfect

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Quotes by others aren’t your only option. Share your own wisdom and professional opinions. Here’s one of mine. Namely, that it’s a waste of time and energy to try to be
on every social media channel. You have to find the ones that work best for you.
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Colorful parrot bird wearing soiled diapers, second bird laughing, quote re not every social media channel right for your business

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Newsman David Brinkley was a familiar TV face when I was a kid. I love this quote because it’s both funny and true. Criticism and failure are hard to take, but if you want
to move forward, you have to view them as learning opportunities.
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Bricklayer on brick wall getting hit with brick, needs IV blood transfusion, David Brinkley quote about learning from setbacks and failure to build firm foundation for future success

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Here’s another example of creative recycling. The image is an old editorial illustration. I’ve forgotten the related news item, but the image seemed like a fun fit for this Ben Franklin quote about the value of persistence.
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Teacher carrying garbage can filled with test papers with failing grade F, stupid guy with dunce cap holding diploma, Ben Franklin quote about persistence conquers all things

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I did a birthday tribute back in March for detective fiction writer Mickey Spillane. He left behind some colorful quotes, including this one. He died in 2006, but he was ahead of his time. He would have excelled at social media marketing.
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Private eye Mike Hammer surrounded by curvaceous secretary and bad guys, Mickey Spillane caricature quote about writers must be marketers stay in all social merchandizer channels

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The image below started out as a poster with the caption: Don’t settle for a still life.
Make the break.
But I quickly saw its potential for quotes about courage, faith, daring,
and taking the initiative.
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Grape with briefcase going off to make way in world waving goodbye to sad fellow grapes in bowl of fruit, Gordon Hinckley quote about need to do things not just think about them

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Always resist the temptation to recycle an image too frequently. It will lose power. Use it, then put it back on the shelf for awhile. When the time is right, trot it out again, and pair it with a new quote.
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Grape with briefcase going off to make way in world waving goodbye to sad fellow grapes in bowl of fruit, Orison Swett Marden quote about having faith that you will succeed and achieve your destiny

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Do you promote your brand on social media? Care to share your strategy?

Do you share or retweet posts? If so, what usually prompts you to do so?


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