Creativity Magazine

How To Boost Your Brand With Upcycled Visuals

By Mrstrongest @mrstrongarm

How To Boost Your Brand With Upcycled VisualsHow To Boost Your Brand With Upcycled Visuals

How To Boost Your Brand With Upcycled Visuals
Here’s something you may have noticed: we’re all drowning in content.
How To Boost Your Brand With Upcycled Visuals

Think of the thousands of blog posts that get published every day. It’s overwhelming. And most of it goes unread. That’s a lot of wasted effort.

How To Boost Your Brand With Upcycled Visuals

You’ve got to stand out. You have to make getting noticed your top priority.

How To Boost Your Brand With Upcycled Visuals

So how do you do that?

How To Boost Your Brand With Upcycled Visuals

With unique visuals.

How To Boost Your Brand With Upcycled Visuals

Here are those old pinball favorites, Mr. and Mrs. Pac-Man, to explain it a lot better than I could.

How To Boost Your Brand With Upcycled Visuals

How To Boost Your Brand With Upcycled Visuals
Custom marketing visuals are valuable, so you don’t want to waste them. You want to get as much use out of them as you can.
How To Boost Your Brand With Upcycled Visuals

A lot of times, that means tweaking them. Doing something to improve them, and give them a new spin.

How To Boost Your Brand With Upcycled Visuals

The above video’s a perfect example. It was once a lowly quick sketch for Discover Card which wanted to publicize its loan consolidation service.

How To Boost Your Brand With Upcycled Visuals
How To Boost Your Brand With Upcycled Visuals

Discover picked some of my other ideas, so the above sketch was never used. I thought: I should do something with it.

How To Boost Your Brand With Upcycled Visuals

Ever heard the term “upcycle”? It means taking something that’s been discarded and using it to create something of higher value.

How To Boost Your Brand With Upcycled Visuals

That’s what I did. I cleaned it up, added color and a lot more bad guys, dropped it in a video app and added a soundtrack from the YouTube Audio Library.

How To Boost Your Brand With Upcycled Visuals


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