Creativity Magazine

6 Examples Of Marketing Humor That Create Goodwill

By Mrstrongest @mrstrongarm

6 Examples Of Marketing Humor That Create Goodwill

When I say “marketing humor,” what comes to mind?

6 Examples Of Marketing Humor That Create Goodwill

Probably a funny TV commercial or something you saw on YouTube that made you laugh.

6 Examples Of Marketing Humor That Create Goodwill

It was an ad, but for a minute there it made you lower your shields and pay attention.

6 Examples Of Marketing Humor That Create Goodwill

If you own a business, maybe you shy away from “humor,” thinking: “I’m no comedian, I can’t do that stuff.”

6 Examples Of Marketing Humor That Create Goodwill

If so, you’re thinking of humor too narrowly.

6 Examples Of Marketing Humor That Create Goodwill

Marketing humor isn’t really about telling jokes or slipping on banana peels. It’s about making people happy– putting them at ease.

6 Examples Of Marketing Humor That Create Goodwill

Here are six examples.

6 Examples Of Marketing Humor That Create Goodwill

1. A smile.

6 Examples Of Marketing Humor That Create Goodwill

Think of LinkedIn profile photos. Who’s making the better impression– the person who’s smiling or the one who isn’t? Smiles make people receptive, even when it’s just a photo.

6 Examples Of Marketing Humor That Create Goodwill

2. Have you ever been to a minor league baseball game? There’s all sorts of family fun wedged between half-innings.

6 Examples Of Marketing Humor That Create Goodwill

I went to see a New Hampshire Fisher Cats game a few weeks ago. There’s always a vegetable race with people dressed as vegetables.

6 Examples Of Marketing Humor That Create Goodwill

(The Carrot defeated The Broccoli and The Steak the night I was there. I guess The Steak must have been plant-based.)

6 Examples Of Marketing Humor That Create Goodwill

There was also a sumo wrestling match (two guys in inflated body suits). You’ve gotta laugh, and you look forward to your next visit.

6 Examples Of Marketing Humor That Create Goodwill

3. My old bank is long gone, thanks to a merger, but I’ll always remember walking in once on Halloween. All the tellers were wearing costumes. Free candy, too. You never saw so many smiling customers.

6 Examples Of Marketing Humor That Create Goodwill

We like doing business with people who make us happy.

6 Examples Of Marketing Humor That Create Goodwill

4. Here’s an experience I’ll never forget. It took place in Keene, NH, back in the 80’s.

6 Examples Of Marketing Humor That Create Goodwill

John Sebastian was appearing at Keene’s Colonial Theater along with Livingston Taylor (James Taylor’s younger brother). I went with my wife and my sister Abby. None of us had seen either performer in concert before.

6 Examples Of Marketing Humor That Create Goodwill

The Colonial’s got a beautiful old-fashioned marquee. When we got to the theater I took out my camera and said, “Let me get a shot of you guys under the marquee.”

6 Examples Of Marketing Humor That Create Goodwill

A voice behind me said, “How about if I take it? Then all three of you can be in it.” I said, “Gee, that’d be great.” I turned around and did a double-take.

6 Examples Of Marketing Humor That Create Goodwill

I said, “Aren’t you Livingston Taylor?” He smiled and looked a little embarrassed. “Well, yeah,” he said. He took our picture, then I got somebody to take a shot of all four of us. I became a Liv Taylor fan for life. Good humor at its best.

6 Examples Of Marketing Humor That Create Goodwill

(Do you think I could find the photos I just described?? They’re among the missing. But I did find these photos of Liv Taylor that I took during his performance that night.)

6 Examples Of Marketing Humor That Create Goodwill
6 Examples Of Marketing Humor That Create Goodwill
6 Examples Of Marketing Humor That Create Goodwill

6 Examples Of Marketing Humor That Create Goodwill
5. You don’t have to put on a clown suit to be funny, but sometimes the best response is a hazmat suit.
6 Examples Of Marketing Humor That Create Goodwill

Remember the COVID virus? And all the variants? One of those variants was Omicron. So what do you do if you own a printing company called Omicron Repro?

6 Examples Of Marketing Humor That Create Goodwill

You order a couple of hazmat suits and pose for pictures outside your store to demonstrate your commitment to customer safety– ha!!

6 Examples Of Marketing Humor That Create Goodwill

There are times when logic and reason and explanations are useless. You have to bow to the absurd and put it to work for you.

6 Examples Of Marketing Humor That Create Goodwill
6 Examples Of Marketing Humor That Create Goodwill
6 Examples Of Marketing Humor That Create Goodwill

6 Examples Of Marketing Humor That Create Goodwill
6 Examples Of Marketing Humor That Create Goodwill
6. I once created a coloring book for National Grange Mutual Insurance Company in Keene, NH. The company’s now part of Main Street America Insurance, headquartered in Florida.
6 Examples Of Marketing Humor That Create Goodwill

The company sent copies to all its independent agents, along with packs of crayons.

6 Examples Of Marketing Humor That Create Goodwill


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