Creativity Magazine

Make Your Copy Enjoyable To Read

By Mrstrongest @mrstrongarm

OK, you’re a marketer. You’ve written a post, and you want readers to respond to your
Call To Action (CTA).Make Your Copy Enjoyable To Read

How do you accomplish that? As you might expect, there are lots of opinions:

Make Your Copy Enjoyable To Read
Make Your Copy Enjoyable To Read

Make the CTA simple… easy to find… tell readers exactly what you want them to do… personalize: make sure the CTA is about your audience, not about you… include an interesting image, a fun tagline.

Make Your Copy Enjoyable To Read
Make Your Copy Enjoyable To Read

Does “fun” content convert? Does it prompt people to click on your CTA?

Make Your Copy Enjoyable To Read
Opinions vary. Brandon Moore, Web & Digital Director at SalesHub, votes yes:
Make Your Copy Enjoyable To Read
Make Your Copy Enjoyable To Read

I’ve seen “fun” copy convert at a higher rate, especially in some of the more dull industries. Language is a powerful tool and it can either make your visitors’ eyes glaze over, or get them engaged and excited about learning more. Use it to your advantage, find creative ways to make your copy more enjoyable to read.

Make Your Copy Enjoyable To Read

Make Your Copy Enjoyable To Read
Which inspired the following:
blank vertical space, 24 pixels high
Make Your Copy Enjoyable To Read

Mr. Moore mentions “the more dull industries.” He wasn’t being unkind. Most products and services aren’t exactly glamorous– including illustration.

Make Your Copy Enjoyable To Read
Make Your Copy Enjoyable To Read

Just kidding. Illustration is about the most glamorous business there is. 😁

Make Your Copy Enjoyable To Read
Make Your Copy Enjoyable To Read
Here’s an important truth: No topic is boring unless we allow it to be boring.

Make Your Copy Enjoyable To Read
How do you make a subject interesting?


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