Marketing & Advertising Magazine

Yahoo Search Marketing: A Remarkable Paid Search Marketing Facility

Posted on the 31 January 2011 by Mohammadatif @hitechmca

Yahoo-Search-MarketingYahoo Search Marketing is a competent Pay Per Click advertising strategy that relies heavily on targeted keyword or phrases to show your online ads on the hosting site/search pages. It operates more or less on the same lines as that of Google Adwords and Microsoft adcenter, its two most prominent competitors at present. But if you think that it has nothing new to offer, just rethink.
History in a nutshell
Yahoo-Search-MarketingFor all those who know Google Adwords as the one and only player in the vertical of online sponsored advertising, just to enhance your knowledge, Yahoo Search Marketing is the oldest internet marketing technique existing till date. Its foundation was laid way back in 1998 with the emergence of Goto, the online advertisement bidding company that got renamed as Overture in 2001. Finally, it was 2003 when yahoo overtook Overture and Yahoo Search Marketing came into existence as a result, three years after Google Adwords was introduced.

Pay as per your wish
Yahoo-Search-MarketingWith Yahoo search marketing campaign, you get the freedom to choose the amount you want to pay for the clicks being made on your ads as per your own wish. Moreover, you are required to pay only when the advertisement is clicked. There is no charge on posting your ads on the hosting site, wonderful, isn’t it?
Ensuring high visibility of your ads
Yahoo-Search-MarketingAnother big advantage of utilizing the services of this excellent form of paid search marketing is that not only Yahoo but the heavyweight search engines of the likes of MSN, Altavista, Infospace and CNN would display your listing. This consequently would ensure better visibility of your ads and drive higher traffic to your website. Having your ads being displayed on these search engines indicate that no less than 70 percent of all the net surfers would know about your business, which is simply Amazing!

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