Cocktail culture is skyrocketing internationally. Almost 9 out of 10 younger drinkers (88%) now enjoy cocktails on a night out. With Asia, the Middle East and Latin America now represented on the World’s 50 Best Bar list, the people leading this revolution are from across the globe. They are bringing new ideas, techniques and cultural influences. Leading to a dynamic fast-paced industry where new trends are emerging, inspiring people to drink better the world over.
This month, 55 of the bartending elite have been battling it out at WORLD CLASS BARTENDER OF THE YEAR FINALS. The world’s biggest bartending competition – in Mexico City. Nearly 10,000 bartenders from 57 countries have taken part to win the crown of best bartender in the world.
In between judging the Finalists. Leading lights from the food and drinks industry got together to uncover the main trends they expect to see next year.
World class bartender of the year competition that will change the way you drink in 2018
Diageo Global Cocktailian Lauren Mote led a discussion including mixology legend Dre Masso. Australian MasterChef host & judge Matt Preston; Alex Kratena (formerly of Artesian. Three time winner of World’s Best Bar) and the WORLD CLASS BARTENDER OF THE YEAR 2014, Charles Joly.
The trend panel predicted a rise in sustainability, signature serves, the link between mixed drinks and fine cuisine, and the increase in crafting cocktails at home. Some spectacular cocktail serves were produced as examples at the event.
Sustainable Serves – In a recent consumer poll. Nearly one in two customers expressed a willingness to pay a 10% premium. For socially responsible and environmentally friendly goods. So as well as helping the environment. Going down this route could also make sound business sense for bar owners.
Dre Masso commented: “Sustainable and re-useable methods and ingredients are becoming increasingly important. The mixologists who embrace this new reality are the ones who will flourish.”
Signature Serves – One of the original cocktail innovators, Giuseppe Cipriani. Created the Bellini in Venice in the 1930s. Today the home of the Bellini – Harry’s Bar – is a must-visit. So with people now spending 5% more on luxury experiences than luxury goods.. Bar owners and mixologists who tap into this desire can thrive in 2018.
Alex Kratena said: “I expect to see more switched-on bar operators and bartenders creating unique drink experiences that go beyond ‘what’s expected’ and push signature serves to become the answer to what tasting menus are in the restaurant world.’
