Women are hitting their fitness peak at the age of 28, according to new research.
As they near the big 3-0 women are exercising a minimum of three times a week and taking their health and fitness more seriously than ever before.
And it seems looking good is top of the female agenda, with a resounding 73 per cent of women working out to lose weight and stay in shape, to look the best they can look and to get rid of negative energy and destress.
The survey, commissioned to celebrate the launch of new active wear range, www.staefit.com by Stacey Jackson, polled 2,000 women who exercise nationwide, to lift the lid on their behaviours and attitudes towards fitness in 2016.
As nine in 10 women are now taking their fitness more seriously, not all of the effects are positive, with almost a quarter of women suffering from persistent skin rashes and dermatitis, as well as odour and chaffing which can lead to 'joggers' nipple'.
The problem is compounded by women's increasingly busy lifestyles which mean almost half of women are leaving their gym kits on without getting changed or showered post workout, which is one of the main causes of skin rashes and dermatitis.
With one in five women complaining that it's virtually impossible to get out of tight gym tops, this could explain their reluctance.
As a consequence, almost a quarter of women have sought advice from a doctor, dermatologist or healthcare specialist and seven in ten women are opting to go commando when working out.
StaeFit creator, singer, career mum of four and fitness powerhouse, Stacey Jackson, added: "It's astonishing that as many as one in four women are suffering in silence, as I did for so many years.
"Fitness has always been a huge part of my life and persistent breast rash, or BRASH as I call it, was a big problem for me.
"I was surprised to find, when I looked into it that there is nothing on the market that offers a solution, which led me to commission this body of research.
"I have spent the last few years travelling the globe and working with leading sports fabric technologists and dermatologists, to design and patent a stylish product that will put an end to the The The ultra-absorbent top draws away trapped moisture and contains antibacterial treatment which absorbs odour, and the flat lock seams help prevent chaffing.
It's also the only front fastening top on the market with a built-in sports bra, making sweaty wrestling matches getting tight tops off a thing of the past.
Women need a product that works as hard as they do. And I truly believe that the combination of looking good and being completely comfortable while exercising is the key to getting the most out of your workout."
2015 marked a healthy shift away from traditional 'thin' celebrity images with a move towards 'fitspiration'; real body trends that fuelled social media channels such as Instagram.
2016 looks set to continue this evolution, as it is revealed women are shunning the 'FITSPO' phenomenon, with almost half of women claiming they find the notion too extreme because it does not take into account genetics and lifestyle factors.
One in five women even consider 'FITSPO' as bullying and shaming tactics.
Instead women are digging deep and finding inspiration from within: 'SELFSPIRATION', with almost half of women claiming they are motivated primarily by themselves, followed closely by friends and trained gym instructors.
This refreshing shift is further reflected when women were asked which public figures they finding inspiring when it comes to fitness, with professional sports stars Jessica Ennis Hill and Rebecca Addington.
The Olympians topped the bill over celebrities including Kelly Brook, Vicky Pattison, Charlotte Crosby, Jessica Alba and Khloe Kardashian.
However, when describing their ideal body, women aspire to having a rack like Holly Willoughby, legs like Kate Middleton, a bum like Kylie Minogue and abs like Jessica Ennis-Hill's.
On the subject of their bodies, it's revealed that over half of women feel glum about their tum, naming it the least favourite part of their body, but bottoms are up with 94 per cent of women feeling good about theirs.
The survey also found that when women start to take their health and fitness more seriously at the average age of 28, their biggest priority becomes purchasing good quality sportswear followed by downloading more fitness apps or purchasing gym equipment for home use.
And it seems comfort is by far the most important factor for women when choosing sportswear, followed closely by value for money and technical factors such as the fabric and suitability for its purpose.
The brand was not very important to women with only 10 per cent citing it as a consideration.
Leading dermatologist, Dr Raj Mallipeddi, explains: "When sweat or moisture gets trapped in skin folds, this leads to irritation and eventually dermatitis.
