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Wilson Announces That “Black Is The New Black” With Their BLACK EDITION Tennis Rackets And Apparel

By Jen Campbell @TennisLife_Mag

Wilson Announces That “Black Is The New Black” With Their BLACK EDITION Tennis Rackets And Apparel

Wilson Sporting Goods Co. has unveiled several new additions, including footwear, bags, and apparel, to its "BLACK EDITION" collection of high-performance tennis rackets. At the center of the new offerings are black editions of three of the brand's high-performance tennis racket franchises: Ultra, Blade, and Burn. These rackets are complemented by new all-black Amplifeel tennis shoes, racket bags and select men's and women's apparel. The "BLACK EDITION" collection features a classic, yet ultra-modern all black, minimalistic design and was created to celebrate the dedication and passion players have for the game. The collection was first introduced in late 2017 with two, new black-on-black Pro Staff tennis racket models.

Our 'BLACK EDITION' collection was really driven by thousands of tennis players around the world who take the court every day, and every night, to work on their game and chase their dreams. When we introduced the all-black Pro Staff RF 97 Autograph racket, we received an overwhelming amount of feedback that players wanted all-black racket options within our Ultra, Blade and Burn performance racket lines, as well in our other product categories. We are excited to show our players what we have created just for them - it's really a bold celebration of their personal strength, hard work and persistence.

- Kyle Schlegel, Director, Global Marketing

Apparel rounds out the "BLACK EDITION" collection. For men, the brand offers black-on-black crew shirts with subtle color accents and shorts that feature Amplicool. This is a breakthrough fabric technology, which is made of finely crushed Jade stone, activates when a player sweats - making them cooler and more comfortable. For women, tanks and skirts feature nanoWIK technology, which moves moisture away from the skin to provide players with greater comfort on the court. "BLACK EDITION" apparel is available in Men's sizes small to extra-large, and in Women's sizes extra small to extra-large. Apparel ranges $55.00-$60.00 per item (US).

For more information about Wilson's new 2018 "BLACK EDITION" collection, please visit www.wilson.com/blackeditioncollection.

The "BLACK EDITION" gear and apparel:


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