Self Expression Magazine

Why Your Social Media Marketing is Failing: 5 Reasons To Fix It

By Lisa @Lisapatb
Why Your Social Media Marketing is Failing: 5 Reasons To Fix It

There is no denying the fact that social media has a very significant presence in everyone’s lives these days. Right from running a successful business to setting up a corporate profile, everyone needs social media to reach out to customers. You want to be sure that your social media marketing is not failing in any way today. Learn how to market your business on social media to generate leads.

Is Your Social Media Marketing Failing to Attract Customers?

For this very reason, it’s imperative to keep your social media marketing strategies up to date. You want to make the most out of your virtual presence. Of course, who wants to be left in the dark ages like this old phone?

your social media marketingLearn why your social media marketing may be failing and what you can do about it.

But wait? If your business has a social media presence and tons of strategies then why are you still losing customers? The simple answer to the problem is the old marketing strategies you are using to drive your online presence.

Here’s A List of 5 Reasons Why Your Posts Are Failing To Attract Customers:

1. Customers Can’t Find Your Business Online

Do your customers know how to find your business on social media? Are the social icons displayed well on the website? However, if your customers can’t even find your business in a few clicks, then the whole purpose of being online is defeated.

Your social media needs to be used thoroughly to ensure that the right benefits can be derived at the right times. You need to analyze and readjust when needed. What worked yesterday may not work anymore.

social media failDoes your business hide online and customers can’t find you?

Do you have a Google Places Profile? A Facebook business page or Instagram business page? These are the types of places your business should claim.

Having personal profiles no longer cuts it for a business. You need the business accounts to view analytics and make adjustments. Then, you have the ability to advertise your business on social media.  Social media has become a pay-to-play arena for businesses.

Do your customers know how to find your business on social media? Are the social icons displayed well on the website? #socialmediamarketing
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2. Wrong Social Media Marketing Platform For Your Biz

To be in the limelight, your business needs to get the right amount of attention at all times. For this reason, if a business needs to reach out to customers globally, it should be on LinkedIn instead of Snapchat.

Depending on your kind of products, target audience, location, etc. the social media platform can be chosen to enhance sales and increase your customer base. Therefore not all social networks are for all types of businesses.

Therefore not all social networks are for all types of businesses. #socialmediamarketing
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3. Be Subtle, But Don’t Overdo It

Marketing approaches need to be subtle, yet firm. In an attempt to sell your business’s products, don’t pester your customers so much that they end up running away from your business. You want them running towards your business.

These marketing strategies should be subtle, but they should also be aligned toward the end goals of your business. Providing useful information to your customers and followers is above all subtle.

4. Your Content Lacks Engagement

Social media is all about engaging with your end customers. No doubt if the content lacks basic engagement your customers will tend to drift away. They end up losing interest in what your business has to offer.

Therefore, keep the content lively; take inputs from your customers, and keep them happy. No doubt that will ensure sure everyone keeps coming back for more engaging content.

Heading home like… 😁

— Melissa Stewart (@MelissaOnline) September 20, 2022

5. Is Your Social Media Marketing Timing Off?

In addition, timing is everything. What happens when you post your tweet at midnight? By the time your potential customers login into their social media accounts in the morning, everything that they tweeted is suppressed under tons of other tweets. Chances are your tweet would go unnoticed.

Hence, a lot of times businesses tend to overlook the timing of their social media posts. Therefore many businesses end up complicating their social media usage more than necessary.

For this reason, many businesses turn to social media marketing tools to automate their messages at the right time. That’s why I love Agorapulse reports! Check out my Twitter report here. These are also available on Facebook pages.

Agorapulse’s reports can provide a wealth of info including social media ROI.  Knowing how your money spent on social media ads translates into business is key!

How to Market Your Business On Social Media

There are a lot of businesses and companies out there that tend to use social media for the right reasons. Every business has its usage policies and social media strategies when it comes to marketing its business online.

For example, companies like Lolli use Twitter to reach out to their customers frequently. They provide valuable information to their followers. With these social networks like Twitter, they can showcase their products to customers.

The @trylolli team and I are excited to announce our newest partner, Buffalo Wild Wings! users can now earn bitcoin rewards when they order online or in-store at @BWWings with our new Card Boosts.

This is what bitcoin adoption looks like.

— §Alex Adelman 🍭 (@alexadelman) September 13, 2022

The best way to market your business on social media is to engage with your audience. Know where your audience is and be active there. Respond to all inquiries quickly and take them offline if possible. Then, get emails or phone numbers so you can keep in touch with your customers.

Your Niche Makes A Difference For Your Social Media Marketing

All things considered, it all depends on what kind of business niche you are in. On the other hand, it also depends on what purpose you are using your social media marketing for.

What works on TikTok may not work on Facebook. You must know the demographic of your audience and where your customers go when they are online.

All things considered it all depends on what kind of a business niche you are in. #socialmedia
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Your Turn

Is your social media marketing working for you or is it failing you? Do you know the purpose of your social media marketing?

I’d love to know more in the comments below about which social networks you are using today. Have you changed them over the years as audiences have changed?

free trial of agorapulseAgorapulse can help you manage your social media all in one convenient place.

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