Determining the things your target market really cares about is essential when setting up a blog for your business. You need to approach it from a marketing perspective, although the follow-through may not be -at least not in the traditional sense. Many people consider “marketing” to be the antithesis of a real blog– they choose blogging to connect with their clients rather than “annoy” them with direct marketing.
The important thing to remember is that there are many parallels between direct marketing and setting up a business blog. In both instances you are attempting to reach the client to enhance your brand. The true message here is that you can’t be afraid of marketing tactics.
We’ve discussed using your blog to test the water on choosing subjects. This time we’re going to really think like marketers – well, kind of. Here’s what I mean:
