I'm going to be talking about a marketing strategy that every single website online should be using to capture people who have come to their website and then left. Yes, I'm talking about remarketing, and everything that you need to know about remarketing to be successful.
If you don't know what remarketing is, it's also called retargeting. And basically, it's a way to cookie somebody when they come to your website. So you drop a cookie inside of their browser, and when they go from your site to other sites online, it's going to allow you to serve them ads throughout the internet.
Now, these ads are going to be on specific networks. And some of those networks, for example, would be Google Display Network, it could be throughout Youtube, it could be Quora, Linkedin, Facebook.
There's a lot of different areas where you can do remarketing to people after they visited your website.
Remarketing Is When You Cookie Somebody, and then they continue throughout the web, and you remarket a message to them because you know that they're semi-qualified, cause they've already come to your website, and they're going to other properties that you can serve ads to, to get them back into your funnel.
When it comes to remarketing, the main place that people usually do this is on facebook and google display network or youtube.
There are many other large networks out there that you can do remarketing through. There's variety of different ad networks out there online.
Have A Specific Ad Strategy
But to be effective through remarketing, it's really important that you have a specific ad strategy. Let me talk a little bit more about that.
When they come into your website, think about what page do they hit on your website. And where does that life? So if they come to a specific page on your blog, what's that blog post about?
Or if they hit a service page, what's that service being offered, or product page, what is that specific product? And then think about the intent of the user when they came in there, and then based off of that you can qualify them in some respect so that when they go to other areas online, you can serve them an ad that's specific to the landing page that they hit on your website.
Let me give you an example.
Say amazon.com somebody comes in and they hit their health & fitness page. What Amazon can do is when they go throughout the internet, say on Facebook, for example, Amazon might want to serve them ads that show health & fitness equipment.
By doing that, and knowing this person came to the page and serving them specific ads that are associated with that, you can get them to come back and potentially fill out a lead that they wouldn't have filled out otherwise.
So think about that for your own business, what are kind of the top landing pages for your products or services, and what ads can you specifically serve around those? And it doesn't need to be just one landing page, it can also be a segment of the website that's on a common theme, and by doing that you can make it a bit easier.
There's a lot more when it comes to remarketing. For example, one little thing you can do is, if somebody read this article right now, I can serve to remarket ads to you as you continue throughout the internet.
There's a lot of little kind of tricks like that, that are inherent to each of the individual platforms that offer remarketing.
But right now, the main thing that I want to convey is that every single business should have a remating strategy. If that person's come to your website, if they're qualified on some level, you want to make sure you're attracting them back and getting them into your process.
If you're not doing remarketing, you're definitely leaving potential leads and/or sales on the table, so I recommend you give it a shot.
