Fashion Magazine

Westin Hotels& Resorts Reimagines a Good Hight’s Sleep Through the Power of Pajamas

By A Beauty Feature @abeautyfeature

Westin Hotels & Resorts  announced the launch of Project Rise: Thread Forward.  An unprecedented sustainability program that collects, processes and reweaves hotel bed linens. Transforming them into thousands of pairs of children’s pajamas.  The first-of-its-kind pajamas will be distributed to children in need. Whose circumstances can contribute to shortened and more fragmented sleep. Beginning April 16th, Westin will give the gift of better sleep beyond the brand’s hotels. In cities around the world: from New York and Toronto, to Mexico City and Cape Town. Encouring guests to support by purchasing a pair of pajamas on westinstore.com to benefit the program.

Westin Hotels& Resorts reimagines a good hight's sleep through the power of pajamas

Westin Hotels& Resorts reimagines a good hight’s sleep through the power of pajamas

“As people integrate wellness into their lifestyle more holistically on the road and at home, giving back has increasingly become important to their overall sense of well-being,” said Brian Povinelli, SVP & Global Brand Leader, Westin Hotels & Resorts.  “Wellness is in the Westin brand’s DNA, and Project Rise: Thread Forward is evidence that we can empower the well-being of our guests and associates as well as make a difference in the communities around us – hopefully inspiring change in the industry as a whole.”

Last year Westin introduced a global campaign called Let’s Rise, taking on the distractions and unpredictability of travel and empowering people to regain control of their well-being when they need it most, while traveling.  As part of the brand’s rally-cry, Westin looked to their associates for an idea to empower the communities in which they live and work. The brand launched a challenge, Project Rise, asking associates to submit those ideas through the lens of the Six Pillars of Well-being; one idea would be selected and solution funded by the brand.  More than 325 associates from around the world submitted ideas; one inspired insight encouraged the brand to repurpose discarded bed linens that often don’t have a centralized recycling process or recipient.

Westin Hotels& Resorts reimagines a good hight’s sleep through the power of pajamas

Committed to helping guests get a good night’s sleep. Since the game-changing debut of the Heavenly Bed® almost 20 years ago, Westin saw an opportunity to not only create an innovative industry-first upcycling program. But also empower sleep in an entirely new way.


You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • How I’ve Streamlined My Cleaning Routine with BISSELL

    This post has been sponsored by BISSELL ® . All thoughts and opinions are my own. Like most fur baby owners, I consider my tuxedo cat, Gideon, to truly be a... Read more

    The 24 May 2018 by   Francoisetmoi
    DESTINATIONS, LIFESTYLE, TRAVEL
  • "I'm Keith Hernandez"

    "I'm Keith Hernandez"

    There are dozens of books that come out every year about baseball, including memoirs from older players recalling their glory days. Read more

    The 24 May 2018 by   Theomnipotentq
    BASEBALL, SPORTS
  • The Golf Shots You Need To Practice to Score Low

    Golf Shots Need Practice Score

    To score well, there are some golf shots that are just more essential to learn than others - ones you need to practice to lower your handicap and make you want... Read more

    The 24 May 2018 by   Golfforbeginners
    GOLF, SPORTS
  • Himalaya Spring 2018: Last Teams Head to Summit, Others Cancel, and Further...

    Himalaya Spring 2018: Last Teams Head Summit, Others Cancel, Further Information Hillary Step

    The unprecedented climbing season in the Himalaya continues with yet more summits to report and a few remaining expeditions that are still unfolding. Read more

    The 24 May 2018 by   Kungfujedi
    OUTDOORS
  • Dog DNA

    The suspense is over and we now know what Jake's mixed-breeds are. Sort of. After impatiently waiting two weeks for the results of Jake's Wisdom Panel DNA... Read more

    The 24 May 2018 by   Hikingwithheather
    OUTDOORS, TREK
  • Planting Winter Squashes

    Planting Winter Squashes

    Right! My Squash plants are fed up with being confined to their little pots, they're going in!Over the last 10 days or so we have had a surprising (but... Read more

    The 24 May 2018 by   Mwillis
    GARDENING, HOME
  • You Are So Annoying

    Often after my seminars, parents come up to give me a personal greeting. Sometimes I meet parents who have been repeat attenders of my seminar. ( I love that). Read more

    The 24 May 2018 by   Joanigeltman
    FAMILY, PARENTING