Career Magazine

Wedding Planners – 5 Ways You May Be Sabotaging Your Own Success

By Sharonhill @sharonhill

Don't Sabotage Your Wedding Planning Business

I speak with and get email from many new wedding planners. I’ve found that some are clearly on their way to becoming top wedding planners and others will be when they stop doing things that sabotage themselves.

If you haven’t yet had the success you want, it could be that you are doing things that are holding you back.

Here are 5 ways you may be sabotaging yourself and what you need to do instead:

1) You’re trying to get quick results

Long-term success doesn’t come after being in a business a few months. You need to invest time and hard work and develop a reputation for excellence before you get a steady stream of clients. If you start your business believing it will happen quickly, you’ll quickly get discouraged and quit before your real success arrives.

2) You’re allowing yourself to get distracted

You start your day setting your goals, doing your marketing or handling your bookkeeping. Then you take a break and check Pinterest, text a friend or two, polish your nails or watch a show you recorded on your DVR and suddenly your day is half over.

It’s fine to take breaks during the day but remember you are running a business. Make realistic schedules for each day and focus on the work at hand.

3) You’re keeping to yourself

Sitting at your computer everyday posting on social media won’t bring you all of the brides you need. Get out and meet new people. Go places where your target bride goes and join groups where you can meet them or fellow wedding vendors. This might mean joining church groups, going to the gym or yoga class or attending a conference for wedding and event planners. The more people you meet and get to know, the greater your chances of getting business.

4) You’re comparing yourself to others

Yes, there are a lot of wedding planners out there but there are also a lot of brides. You need to spend your time marketing your unique skills and using them to give brides the weddings want. You don’t need to waste time and energy worried or jealous that other planners may have what you want.

5) You’re trying to be perfect

Strive for excellence and being the best you can possibly be right now, not for perfection. Perfectionism will make you analyze every detail of what you do and say before you make any decisions, then you won’t take the action you need to in order to be successful.

Don’t feel badly if you are guilty of any of these 5 things, we’ve all done them.

Get clear on what success means to you, be confident you can attain it, stop sabotaging yourself and do what it takes to become the top wedding planner you were meant to be.

And if you want more help to become a top wedding planner, sign in to get my ezine “Wedding Planner Tips.”


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