Career Magazine

Wedding Planner Q&A – “Why Aren’t Brides Hiring Me After a Bridal Show?”

By Sharonhill @sharonhill

Wedding Planners - Tips for Getting Hired After Exhibiting in a Bridal Show

We’re right in the middle of a fabulous bridal show season (January through March). My tips today can help you get the brides you want after a show whether you’re a first time exhibitor or experienced and just not getting the results you want.

Question

I have experience planning weddings and events and started my business last year. I’ve exhibited at a few of the biggest bridal shows and wedding events in my area. I’ve met and talked to a lot of brides. I figure the more I meet, the better my chances of getting clients. I’ve gotten a lot of interest but I’m having trouble getting hired.

Any suggestions?

Answer

Good for you for getting out and meeting brides! I know it can be discouraging not to get hired after putting in a lot of effort. It’s likely that you may just need to make some small changes in what you are already doing to get brides to see they need to hire you.

Here are 5 questions to answer about the way you exhibit that might help you see what you can do differently to bring in clients:

1) Have you chosen the bridal shows that attract brides in your niche?

Bigger isn’t always better. Before signing up for your next event, find out if the show attracts your ideal bride.

2) Do you have unique services that brides attending the shows need?

Since you’re talking to a lot of brides, you probably have gathered a lot of information about their wedding planning problems. Use that information to create the services that they will want to buy from you.

3) Do you let brides do most of the talking?

Don’t be so eager to get hired that your whole conversation is a sales pitch. Show you are interested and ask questions so you can learn how you can help them.

4) Do you clearly explain the benefits of your services?

Once you understand how you can help a bride, be sure you don’t just rattle off your list of services. Tell her how the services you offer can solve her problems. Give examples of how you have helped brides who have had similar concerns and show photographs of what you have done.

5) Do you follow up after a show?

Most brides will not hire you during a bridal show so you need a follow up plan. Make appointments to meet for short, free consultations and get permission to email them. And don’t forget to give them your contact information with your social media addresses so they can follow you. (Read my blog post with more tips on following up after a bridal show.)

Bridal shows aren’t the only places to meet brides. Join social and business groups that brides in your niche might also join. In an atmosphere in which the bride isn’t worried that people are out to sell wedding services and products to her, she may be more relaxed and open to getting to know more about you and eventually, hiring you.

And if you have a pressing question about starting or running your wedding planning business, you can send me an email at [email protected] I will answer them on this blog or in my ezine, “Wedding Planner Tips,” which you can subscribe to here.


You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Vegetarian Meatballs with Fried Napa Cabbage

    How to make meatless 'meatballs' that actually taste fantastic and satisfy both vegetarians and meat lovers? We'll let you in on a secret... or actually two:... Read more

    10 hours, 27 minutes ago by   Dietdoctor
    DIET & WEIGHT, HEALTH, HEALTHY LIVING, MEDICINE
  • What I Wore: Cropped Wide-Leg Jeans

    What Wore: Cropped Wide-Leg Jeans

    Just call me a hypocrite, or maybe a convert. Just a few short months ago I told a reader to get rid of a pair of high-waisted cropped wide-leg jeans and now... Read more

    10 hours, 36 minutes ago by   Wardrobeoxygen
    FASHION, SELF EXPRESSION, SHOPPING
  • Supporting Someone with Dementia

    Dementia can be a sad, stressful disease for the victim, but also for their family, friends, and carers. A diagnosis of dementia is not the end of the world... Read more

    10 hours, 48 minutes ago by   Steve Bradley
    HEALTH, PSYCHOLOGY
  • Oh Pep! – ‘Your Nail and Hammer’

    Pep! ‘Your Nail Hammer’

    Australian duo Oh Pep! have released ‘Your Nail and Hammer’, the third single from their upcoming second album. The short and sweet song finds the band... Read more

    11 hours, 5 minutes ago by   Spectralnights
    ENTERTAINMENT, MUSIC
  • Kaduna State University Postgraduate Admission List – 2018/2019

    KASU Postgraduate Admission List for the 2018/2019 academic session has been released. Candidates who applied for admission into the Postgraduate programmes of... Read more

    11 hours, 29 minutes ago by   Naijapary
    SOCIETY, A-CLASSER
  • The Trouble with Mary Pinnock

    Trouble with Mary Pinnock

    You know me, I can never leave anything alone. I am always up for a challenge and possibly the worst thing anyone can say to me is 'you probably won't find... Read more

    11 hours, 31 minutes ago by   Kirsty Stonell Walker
    CULTURE
  • MAUTECH Yola Admission List – 2018/2019 Out

    MAUTECH 1st batch admission list for the 2018/2019 academic session has been released. Candidates who appkied for admission in the university are by this... Read more

    11 hours, 34 minutes ago by   Naijapary
    SOCIETY, A-CLASSER