The latest market report published by Credence Research, Inc. “Web Content Management Market: Growth, Future Prospects, and Competitive Analysis, 2019 – 2027” the web content management market was valued at US$ 8.0 Bn in 2018 and expected to grow at a CAGR of 17.5% during the forecast period from 2019 to 2027.
Market Insights
“Rising penetration of IoT based platform supports the growth of the market”
Web
content management is a set of tool enables the organization to manage
digital information on website. Web content management become integral
part for the growth of any organization as WCM are the key element to
execute digital marketing campaigns. Moreover, rising customer demand
for online and digital techniques expected to fuel growth of the market.
In today’s scenario data need to be managed effectively and
efficiently, that has led to the development of various web content
management solutions. Thereby, increases the demand for the market
during the forecast period. The proliferation of web-based services and
online marketing, rising demand for continuous digital involvement by
consumers worldwide are expected to boost market growth over the
forecast period.
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Top web content management providers are focusing to increase their product portfolio in the market.
Industrial Developments
• In June 2019, Episerver announced to launch Episerver App Marketplace. Episerver App is a unique platform that consents customer to purchase and browse applications from various verified technology providers covering multiple uses.
• In November 2019, Acquia Inc. announced a partnership with Bounteous, specialized in offering digital experience solutions to provide AI-driven personalized content solutions. Through this partnership, the company aims to enhance its customer experience to maximize conversion and improve business profitability.
• In October 2019, Kentico Software mergered with with Recombee. Recombee is a leading approval platform provider, the merger aim to integrate AI-powered approvals as a service key. The integration enables the former’s clients to increase its customer engagement by providing personalized content and product recommendations.
Key Market Movements:
• Globally, the web content management market is rising at a CAGR of 17.5% for the estimated period from 2019 to 2027.
• North America dominated the global web content management market in the year 2018 and expected to continue its dominance during the forecast period. Additionally, Asia Pacific is expected to grow at highest CAGR during the forecast period.
• The industry segment sub-divided into BFSI, media & entrainment, retail & consumer goods, healthcare & life science, research & academic, travel & hospitality, government, telecom, IT & ITES and others. The media & entrainment holds the largest share in the overall web content management market and expected to continue its dominance during the forecast period.
• The deployment mode subdivided into on-premises and cloud. The cloud expected to grow at highest CAGR over the forecast period. Moreover, cloud is being preferred by consumers due to ease of access. Further cloud requires comparatively less operational expenses and capital.
List of Companies Covered:
• Acquia, Inc.
• Episerver
• Adobe
• IBM Corporation
• Open Text Corporation
• Oracle
• Microsoft
• Hyland Software, Inc.
• SDL
• TransPerfect, Inc.
• eZ Systems AS
• CMS Wire
• Rackspace Hosting Inc.
• HCL Technologies Limited
• Percussion Software, Inc.
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About Us
Credence
Research is a worldwide market research and counseling firm that serves
driving organizations, governments, non-legislative associations, and
not-for-benefits. We offer our customers some assistance with making
enduring enhancements to their execution and understand their most
imperative objectives.
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