Drink Magazine

Victory Announces Release of First Wet-hop Brew: Harvest Ale

By Marc Wisdom @JaxBeerGuy

victory_wet_hopWet hop or fresh hop beers have spread like wildfire over the past few years. There is something about getting a beer fresh from the brewery where it was created with hops fresh from the fields that just makes the flavor explode. Most experts will attribute this difference to the fact that the hops are not dried and pellatized. This allows the bright floral and grassy flavors of wet hops to shine through and amazingly fresh taste.

Victory Brewing Company has just announced the release of their wet hop beer, Harvest Ale. Read more about this tasty brew in the press release below and watch the embedded video as well.

DOWNINGTOWN, PA, October 14, 2014- Victory Brewing Company (Victory) announces the arrival of Harvest Ale, its first wet-hopped ale to be bottled. To brew this unique ale, Victory had a whopping six tons of fresh hops hauled in refrigerated trucks from Yakima Valley, WA to their breweries in Downingtown and Parkesburg, PA.

Fresh-off-the-vine hop cones are susceptible to mold and the spoiling effects of oxygen due to the full moisture content, requiring them to be added to the brewing process as quickly as possible. Fresh hops are also heavy and expensive to transport, therefore, very few East Coast breweries take on the wet-hopping process.  Even fewer breweries control production to the sole use of gently dried, whole flower hops throughout the entire year, as Victory does. As a result, Victory is one of the only breweries on the East Coast that can bring the distinctive, fresh, top-line West Coast flavor to the East, now in a convenient 12 oz. bottle format.

Available for a limited-time only, Victory’s Harvest Ale is all about the hops. Infused with the resinous natural hop oils that give impressions of fresh fruit flavors like apricot, grapefruit, and citrus, this ale leads to a very juicy taste, while completing satisfaction with a sustained and bracing bitterness to the finish. Harvest Ale will be sold in 12 oz. bottles and on draft with an ABV of 6.5%.

Available at craft beer bars, bottle shops, beer distributors and major gourmet grocery stores including Whole Foods and Wegmans, throughout Victory’s 35 state distribution footprint. Harvest Ale’s suggested retail price for a 12 oz. 4 pack is approximately $9.99, but varies upon location. Use Victory’s Beerfinder to discover a nearby location, or download the free Victory Mobile app for Android or iPhone.

“We are thrilled to push new frontiers in our use of whole flower hops, now to create this conveniently packaged nectar of wet-hopped impact,” said Victory’s President and Brewmaster, Bill Covaleski. “Despite the risks and unpredictability of this production process, the hard work and determination of our brewing team led to a Harvest Ale that is a direct reflection of our enduring commitment to quality.”

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