Sports Magazine

Venus Williams Wants You To Feel Like You Can Take On The World In New Flashes Collection By EleVen

By Jen Campbell @TennisLife_Mag

Venus Williams has won seven Grand Slam singles titles in her career spanning over two decades, and in 2002, she became the first black tennis player ever to earn a No. 1 ranking.

But her success doesn't stop there. In 2012, Venus channeled her off-court passion of fashion and design and created her activewear company, EleVen. With EleVen, Venus gets to infuse her passion for advocating for self-expression and individuality into her designs.

I want women to feel empowered when they put on my collection, like they are an 11 out of 10 and can take on the world.

- Venus Williams

Her newest collection, Flashes, dropped yesterday (Sept. 23), and it's all about embracing your sense of bold, whatever that may be. It's perfect for finicky league tennis teams, too, as there are numerous pieces to choose from, in both solids and print: tennis dresses and skirts, capris skirts, jackets, tanks, short- and long-sleeved tees, and more.

The Flashes Collection is obvious eye candy, but it-and every EleVen collection-also features:

  • Four-way stretch construction to hold its shape
  • Eleven Pro-Dri material that wicks away moisture
  • EleVen Ozone material which blocks 98% UVA and UVB rays
  • Made in the USA

The new Flashes Collection ranges from $29 to $109 and is available now at elevenbyvenuswilliams.com. and at other top tennis retailers.


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