Themarioblog

LATEST ARTICLES ( 1384 )

• Newspapers and Their Quest for Survival and Immortality

  This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog post is Monday, May 6 TAKEAWAY: It is a time of turmoil, change and... Read more

  Posted on 03 May 2013 MEDIA, SOCIAL MEDIA, TECH

• Tablet Inspired Reading Experience for the Computer

  

  TAKEAWAY: With The Economist planning to publish a desktop app that mimics the tablet experience, it validates the idea that readers want to read news editions... Read more

  Posted on 02 May 2013 MEDIA, SOCIAL MEDIA, TECH

• Digital Audiences Look Forward to the End of the Session

  

  TAKEAWAY: The Financial Times is on to something with its digital offerings that range from the dynamic to the static, recognizing that users want constant... Read more

  Posted on 01 May 2013 MEDIA, SOCIAL MEDIA, TECH

• Newspaper of the Future? Sure, There Will Be One (in Some Form)

  

  TAKEAWAY: It’s an all time favorite pastime: to predict what the newspaper of the future will be like. Think smaller, think not published daily, think the... Read more

  Posted on 30 April 2013 MEDIA, SOCIAL MEDIA, TECH

• Brazil’s O Estado De Sao Paulo: Fewer Sections, More Depth

  

  TAKEAWAY: Brazil’s O Estado de Sao Paulo has introduced a new redesign that involves fewer sections daily. It’s the way to go, for sure, but not everyone is... Read more

  Posted on 29 April 2013 MEDIA, SOCIAL MEDIA, TECH

• Saving Articles for a Later That May Not Come

  

  This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog post is Monday, April 29  TAKEAWAY: How many of us read articles that w... Read more

  Posted on 26 April 2013 MEDIA, SOCIAL MEDIA, TECH

• Denmark’s Berlingske Tidende: Here is Tablet App That Strikes the Balance of...

  

  TAKEAWAY: Today we continue our conversation about what makes for the ideal look feel for a newspaper tablet edition. It is a topic that generates great... Read more

  Posted on 25 April 2013 MEDIA, SOCIAL MEDIA, TECH

• A News App Look & Feel and What It Says

  

  TAKEAWAY: It takes only 10 seconds to convey what your news app’s focus is: which is the best way to go? Surprisingly, it is a sort of compromise between newsy... Read more

  Posted on 24 April 2013 MEDIA, SOCIAL MEDIA, TECH

• La Presse’s New Tablet App: Too Lean Back?

  

  TAKEAWAY: Canada’s La Presse has unveiled a new app edition: it is aesthetically beautiful, it is free, but it is not too newsy. Striking a balance when creatin... Read more

  Posted on 23 April 2013 MEDIA, SOCIAL MEDIA, TECH

• Audio: the Battle for Our Ears

  

  TAKEAWAY: Audio is hot and getting hotter. Reporters need to plan how to use audio strategically. Image revcom.us From time to time in my workshops I refer to... Read more

  Posted on 22 April 2013 MEDIA, SOCIAL MEDIA, TECH

• Paper Versus Screen? How About Paper and Screen!

  

  This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog post is Monday, April 22. TAKEAWAY: It is a conversation that should... Read more

  Posted on 19 April 2013 MEDIA, SOCIAL MEDIA, TECH

• Print Versus Screen and the Physicality of Paper

  TAKEAWAY: It is a conversation that should never be missing from media conferences, seminars, and college communication classes: how does reading on screens... Read more

  Posted on 18 April 2013 MEDIA, SOCIAL MEDIA, TECH

• Paper Versus Screen: Fatigue is About Graphic Noise in the Design Process, Not...

  

  TAKEAWAY: It is a conversation that should never be missing from media conferences, seminars, and college communication classes: how does reading on screens... Read more

  Posted on 17 April 2013 MEDIA, SOCIAL MEDIA, TECH

• A Conversation About Differences of Reading on Screen Versus Paper

  

  TAKEAWAY: It is a conversation that should never be missing from media conferences, seminars, and college communication classes: how does reading on screens... Read more

  Posted on 16 April 2013 MEDIA, SOCIAL MEDIA, TECH

• Printed Newspapers and Exploring Advertising Strategies

  

  TAKEAWAY: In Brazil, O Estado de Sao Paulo finds a different way to package itself while deriving revenue from the idea. Take a look! Read more

  Posted on 15 April 2013 MEDIA, SOCIAL MEDIA, TECH

• Redefining the WED Concept for Today’s Multi Platform Media World

  

  This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog post is Monday, April 15 TAKEAWAY: While iWED is a new concept that... Read more

  Posted on 12 April 2013 MEDIA, SOCIAL MEDIA, TECH

• Unified Storytelling Philosophy Key to Media Quartet That Sings

  

  TAKEAWAY: There can be no unified, successful media quartet without first establishing a storytelling philosophy. Time for iWED, integrated... Read more

  Posted on 11 April 2013 MEDIA, SOCIAL MEDIA, TECH

• Design: Some Contemplations on Functionality and Aesthetics

  

  TAKEAWAY: In his blog, Seth Godin reminds us about the importance of design that does not call attention to itself, increases efficiency and, of course,... Read more

  Posted on 10 April 2013 MEDIA, SOCIAL MEDIA, TECH

• Thatcher’s Death: Time to See How Print Covers News That Broke 18 Hours Earlier

  

  TAKEAWAY: Breaking news represents one of the greatest challenges for printed newspaper editors: how can the headline make a dated story fresh? Read more

  Posted on 09 April 2013 MEDIA, SOCIAL MEDIA, TECH

• Mobile Platform Consumption: Lean Forward, Lean Back, Jump from One Screen to th...

  

  TAKEAWAY: A new study by Time Warner Medialab reveals plenty of valuable information about multitasking behavior of users and their tendency to switch quickly... Read more

  Posted on 08 April 2013 MEDIA, SOCIAL MEDIA, TECH