Fashion Magazine

The Vienna Fashion Week 2018 Album (Part I)

By Attireclub @attireclub

MuseumsQuartier Vienna Fashion Week took place for the 10 th time this September in the Austrian capital. MuseumsQuartier Vienna Fashion Week, MQVFW for short, has become a regular event in the beginning of autumn in the social calendar of the Viennese glitterati.

The event was originally thought as a meeting point of "made in Austria" brands and the shoppers of Vienna, but it has changed its tune and has now grown into a rather international event, hosting a Thai night and many guests from nearby countries, especially from Romania and Slovakia.

Here are the highlights of this year's anniversary edition:

The Vienna Fashion Week 2018 Album (Part I)

Callisti. Martina Mueller's brand is one of the most anticipated shows of Vienna Fashion Week at every edition. This year, once again, the label served many looks that we can definitely see Martina herself would wear. The best look of the collection was probably the leather cape look - capes should be a new trend, shouldn't they?

The Vienna Fashion Week 2018 Album (Part I)

Munzaa. Returning as "Artist-in-Residence", Thai label Munzaa presented a new collection of organic materials that look comfortable, but very modern and soft - which is not a frequent combination. The label also presented a few men's looks with some great details. The menswear was much appreciated, as most of the shows of MQVFW were 100% women's shows.

The Vienna Fashion Week 2018 Album (Part I)

Pitour. There was something very structural and downright architectonic going on at Pitour this season. Maria Oberfrank presented a collection which reminded us very much of the late years of constructivism. However, we could also see a strive for the organic, for a balance between the very structural and the natural.

The Vienna Fashion Week 2018 Album (Part I)

Issi. Thai label Issi by Frank Weeneggsinn presented a collection where the focus was on the details. Careful pleating, constructions and tweaks were all done on black and white clothes for the summer. A closer look at the clothes in the showroom definitely helped complete the experience, as many details could have gotten lost on the runway.

The Vienna Fashion Week 2018 Album (Part I)

iCONiC. Also presenting during the Thai night, Bangkok label iCONiC presented a very vibrant, colorful and dynamic collection. The looks definitely came as a strong contrast to the many gray looks presented during other shows. What we loved about the iCONiC presentation were the layers of cool: different types of fabrics, colors and accessories all came on top of each other; resulting in great and surprising looks.

The Vienna Fashion Week 2018 Album (Part I)

Kayiko. The Viennese brand offered a true thought-provoking show, which combined a very dark part with a very colorful one. We're still not sure whether the idea was one of a turning wheel, of a secret part hidden in all of us or of a merger of oppositions - but the conversation continues.

The Vienna Fashion Week 2018 Album (Part I)

Anelia Peschev. Anelia Peschev is one of the designers many attendees of MQVFW are looking forward to. She is known for her soft and flirty designs, which she delivered once again. And, how can you not love a teal-purple combination?

The Vienna Fashion Week 2018 Album (Part I)

Anna Etter. In fashion, terms like "elegant", "sophisticated" and "refined" have become quite common clichés. However, Anna Etter's collection was a true embodiment of these terms: the fabrics looked rich and expensive, the cuts were feminine and soft and the overall design appeared rich and fresh.

The Vienna Fashion Week 2018 Album (Part I)

Juan Carlos Gordillo. Designer Juan Carlos Gordillo's presentation was once again a big buzz generator at MQVFW. The designer known for his play with denim and for his passion for the United States offered once again his signature style in a collection which played a lot with the concept of balance, with prints and patterns and with cool patchwork.

The reason why MQVFW is an interesting event is not only because it showcases the collections of many Central European designers, but also because it is a good representation of the zeitgeist of Central and Western Europe, as it is expressed through clothes. Analyzing the clothes and their aesthetics and points of interest gives us a sense of what the world is like in a busy European capital.

Fraquoh and Franchomme

Further reading:

Vienna Fashion Week returns for its 10th edition MQVFW on Attire Club

P.S. We want to hear from you! Which of these looks did you like the best? Why? What would you like to see more or less of? Share your feedback, questions or thoughts in the comments below! For more articles on style, fashion tips and cultural insights, you can subscribe to Attire Club via e-mail or follow us on Facebook, Twitter or Instagram!


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