TAKEAWAY: When it comes to the economics of the tablet, any conversation about the subject and the strategies to consider to turn up the revenue are dizzying at best. Now we get some figures that tell us that the subscription cash register may be ringing at last.
Optimism in latest figures
According to new stats from
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%0A" title=" Adobe"> Adobe, Tablet-magazine readers are engaged, have long attention spans, and most importantly, actually pay for content. Based on information from the 600 publishers that are using its Adobe Digital Publishing Suite (DPS) to produce tablet content. the study also revealed valuable information about how tablet information is consumed, especially by magazine readers:
—The cash register doesn’t appear to be scaring off customers used to getting things for free. Adobe found 68 percent of tablet readers were paying for their reading material
—Tablet publications keep readers’ attention, with 56 percent of DPS content being read for 25 minutes to 2.5 hours each month.
—Nine percent of readers spend up to 5 hours a month reading tablet publications. One of the reasons for these un-Internet-like attention spans might be interactivity.
Of related interest
#Paywalls12: Increasing subscription revenue through digital product development
http://www.themediabriefing.com/article/2012-02-22/Increasing-subscription-revenue-through-digital-product-development
- Washington Post Launches Personalized News Aggregator Personal Post
http://www.mediabistro.com/10000words/washington-post-personal-post_b11226
- ProJo begins charging for digital content
http://www.newsandtech.com/dateline/article_5d569aea-6182-11e1-a8a2-001871e3ce6c.html
- Suburban Papers Aim for Digital Ad Lead
http://www.netnewscheck.com/article/2012/02/26/17177/suburban-papers-aim-for-digital-ad-lead
