Yes, you heard right! Gatsby was searching for its next style icon from schools all over the Philippines. Guys from 15-25 years old joined the search, and all they had to do was look for the Gatsby Style Hub Bus and Booths, fill up a little form, get their photo taken with their current hairstyle, style their hair with the right Gatsby Styling Wax variant, and lastly get their photo taken with their improved hairstyle.
Portraits taken are posted at Gatsbyswagg.com until December 14, and representatives from Mandom Philippines will pick the Top 6 Style Icons who will be subject to three challenges and workshops: styling, photography, and public speaking.
The Top 6 Style Icons will be judged according to their performance in the above challenges and a public vote at Gatsbyswagg.com from December 16-20. The Gatsby Style Icon will win Gatsby products worth 5,000 PHP, a special feature on Chalk Magazine, and a 3D/2N trip to Tokyo Disneyland with 50,000 PHP pocket money!
See the contending style icons on Gatstbyswagg.com now!P.S. At the Gatsby Style Hub Bus, I discovered that different hair lengths call for different Gatsby Styling Wax variants. Anyway, I took a picture of the guide:
