Fashion Magazine

Summer of Likes Event at Clarksburg Premium Outlets

By Tanvi Rastogi @tanviidotcom
Calvin Klein Outlet Tanvii.com
If you have been around, you know that I am not a "big" shopper. I believe in quality shopping at the best available price - Less is More! Which brings me to one of my favorite places to shop at Clarksburg Premium Outlets. My favorite thing about the outlet is that they are just a 20 minute drive from my place, talk about convenience. But also the variety of stores that they have there from All Saints, Armani Outlet, BOSS, Clarins, Kate Spade and more.
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Last weekend I attended their Summer of Likes Event, which was one a kind fashion event I have ever attended. Imagine a day designed just for shoppers where they can have a bit of fun and a personal shopping experience at the same time. The participating retailers included Tory Burch, Adidas, ,Calvin Klein, Nike, Polo Ralph Lauren, Tommy Hilfiger and Under Armour.
Clarksburg Premium Outlets created an ultimate digital-meets-experiential event at the VIP Reward Days: Summer of Likes where shoppers could experience their favorite brands in a new way through unexpected, personalized takeaways and activations, such as themed photobooths, interactive games, engagement walls, pop-up bars, gifting stations and more!

[ Related: Five Tips For Outlet Mall Shopping ]

At the event, Clarksburg Premium Outlets VIP Club Shopper Club members had to check in at any one of the seven on mall activation areas marked VIP Reward Days to receive their customized RFID wristband that highlighted their own personal preferences and style. Such as sweet or tangy, go-getter or a motivator, and so on. This wristband provided exclusive access to special Summer of Likes stations during the event. You can get a sense of the event form the pictures below or checking out my Insta-Story highlight "Clarksburg PO". Everything at the event was personalized, and created one-of-a-kind  shopping experience.


Summer of Likes Event Tanvii.com

Spray Tattooing at Tommy Hilfiger 

Summer of Likes Event Tanvii.com

Boomerang to receive discount at Nike & a popsicle cart at Under Armour

Summer of Likes Event Tanvii.com

Chance to play bingo to receive a discount at Adidas.

Summer of Likes Event Tanvii.com

Special discounts + Cookies at Tory Burch & Refreshing drinks at Calvin Klein

Summer of Likes Event Tanvii.com

A fun photo booth at Polo Ralph Lauren

Now on to the good stuff - Shopping! What did I buy? I went in with a list. I wanted to get a few things to upgrade my closet (lingerie, and such) and a few pieces for fall, and last but not the least a complete workout look. If you don't yet, this is a good time to mention my love for workout gear, athletic shoes, and all things fitness. Majority of my shopping budget goes to adidas simply because I wear is 6 days of the week. Fair enough, right?
Calvin Klein Outlet Tanvii.com

This whole look (except) shoes is from Calvin Klein. I am in love with these skinny jeans. They fit like a dream and have adequate amount of stretch and make me look slim, what else could I want? Check out the outfit post here
Summer of Likes Event Tanvii.com

Again from Calvin Klein, I picked a few bras, as I was in dire need of them. The best thing was that with activation I received 20% off $200 on top of the storewide sale. 
Summer of Likes Event Tanvii.com
  (Left) Tank, tights, and shoes (lavender!) are all from adidas and I picked up two of each just because! (Right) The flats are from Tory Burch and I am hoping to get some good wear out of them before summer leaves. 
Summer of Likes Event Tanvii.com
(Left) I got a pair of casual athletic shoes from adidas for my husband. I also got him two athletic shoes for workout! Best wife award goes to? (Right) I also picked up this red sweat shirt for fall. Bold colors and brand names - 90s are back eh? ;) 
That's a lot of shopping for someone like me. I better stay underground till winter now. ;) Jokes aside, Summer of Likes event was so much fun and such a great way to shop and save at the same time. If you’re not already a member of our VIP Shopper Club you better sign up before the next event. Members have ongoing access to exclusive online offers not available to the public and receive periodic updates with news and value-driven opportunities, in addition to a Savings Passport available at the center or online. Join for free here: premiumoutlets.com/vip. See y'all at the next event.
This post is in collaboration with Clarksburg Premium Outlets.
All opinions mentioned are my own. 

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