Introduction
(Source :- olapic.com)
Not only that, according to , in 2018, 79% of marketing decision makers invest in influencer marketing and 43% of these decision makers will invest even more than they did the previous year. This goes to show that social media works . And it works wonders.
This post looks at the different types of influencers and their marketing power.
(Source:- yourdigitalresource )
Social Media Influencers Review 2019 :- Why They're Worth It?
Who are these miracle workers we call "social media influencers"?
So many different types of people with a variety of occupations can hold the title of "influencer". This goes from performers and designers to artists and Youtubers. You can be an influencer no matter your degree. The most popular type of influencer, however, is called social media influencer .
Social media influencers have the power and persuasion to increase brand awareness and more importantly, people's purchase decisions or desire for a product or service. They have established their voice and reputation within the industry and have credibility.
There are able to do this because they are in a respected position, have enough knowledge, and built a strong relationship with their followers and fans. They actively engage with their followers, by uploading a lot of content, going on live videos, posting different clips so their followers can have a glimpse of their daily lives as well.
Why are they worth it?
This just further emphasizes how important influence marketing is to reach the targeted audience for a product or service. With a huge number of users blocking companies' advertisements, authentic stories and content from real people are extremely helpful.
These influencers share Fenty's message of inclusivity and bring a greater brand awareness while doing so. This also allows the brand to have a great personality and more personable stories and recommendations.
With this type of effect for just one meet-and-greet in one city, can you imagine what type of roar your product could get to millions and millions of people online if say, James Charles, were to advertise your product? He is followed by almost 14 million people just on his YouTube channel.
James Charles is definitely one of the biggest social media influencers out there. You don't have to be finding and investing in big names like that though. There are such people as micro-influencers with around 10,000 - 25,000 followers who could do the exact same thing.
Types of social media influencers you can collaborate with
Micro-influencers
( Source :- HubSpot)
These micro-influencers are even better for marketing decision makers are they are definitely cheaper to work with!
Micro-influencers have so many layers and categories. There are so many different interests and niches on the internet, but fear not, you will definitely find an influencer for any type of specific industry. They range from fashion, health to food and entrepreneurship.
Bloggers & Vloggers
People with blogs and vlogs tend to have a loyal and highly engaged audience that look forward to their next blogpost or video. These influencers are seen as highly knowledgeable in their field and fans trust their information.
Vloggers have the same type of audience and they post videos to engage and recommend products to their viewers.
To engage with them is extremely effective in your marketing strategy. Bloggers and vloggers also have a range of topics that they cover, from travel and food to fitness lifestyles!
Activists
These social media influencers want to influence others for positive social change. They use their social media as a platform for voicing their ideas on current issues, but if a brand has the same value as that activist, then it is very effective to collaborate.
Photographers
Not only does this give an amazing visual, it proves to the audience that the camera is of high-quality and would increase the chances to purchase the products.
This was a social media driven campaign that allowed the photographers to be very creative and personable with the photos, while demonstrating the quality of the Canon EOS M5.
This was an extremely successful campaign that earned 23,784,059 PR Media Impressions and 18,012,379 Social Media Impressions. That's a crazy amount and they simply worked with social media influencers!
Why worry sometimes?
Additionally, these "wannabe influencers" could also purchase followers to show brands that they have a huge following, when in reality, they don't. This means that brands and marketers would soon learn that the engagement with their product is lower than intended.
Although sometimes your partnerships with influencers don't work out, there are ways that you can find out whether or not an investment into an influencer is worth it.
Tools you can use to find the best fit influencers
You are definitely more than welcome to cold pitch influencers by messaging them or commenting on their photos or videos but, using these free tools would be very efficient.
It can identify the influencers that you need for your specific product and weed out all the ones that don't make sense for your industry.
Quick Links
Conclusion : Social Media Influencers 2019 Why They're Worth It? (How To Find Them)
Honestly, the question is no longer if you should or should not have social media influencers support your business. The answer is you really don't have a choice but to use them.
- Buzzsumo helps marketing decision makers to make sure that they create content that resonates with their audience. This tool is able to look back up to 12 months in time to see trending topics in social media and who is sharing them. With this tool, you can connect with the influencers that had the most competitive posts and work with them to improve your business.
(Source:- 21six)
- FollowerWonk allows you to look at your own social graph and grow it. You can look into your social media analytics and define who is looking at your stuff and where these people are located to better target your product. In this sense, you can also connect with influencers around the same type of audience and geographic area.
To be successful with a product or service, you need to engage with your consumers. You need to ensure that your consumers understand your mission and trust in your goods. With social media influencers, people who engage with their followers every single day and build relationships with them through their content, your company is bound to increase in engagement.
- FanGrader allows you to see who your most invested and interested followers are. This tool identifies who engages most with your posts over the last 30 days and you can use this report to connect yourself with a social media influencer that advocates for the same things!
Supporting social media influencers will bring success to corporations that want to interject themselves with the evolving market. There are a variety of categories that these influencers fall under, and there is no doubt that there would be someone for every single niche and industry.
About Kim-Sa Ngo
