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Did you know that between the end of 2018 and the beginning of 2019 that 61% of online purchases were all made on smartphones? That's a statistic that every business owner should know.
It can seem impossible when you are trying to keep up with marketing trends, especially when statistics like this come out that seem shocking, but it's important for all business owners to know what's popular and what doesn't work anymore.
You don't have to scramble to learn about digital marketing trends before your next marketing campaign starts, however, because we are going to break down what you need to know right here.
Keep reading to get all of the basics about the digital marketing trends of 2022!
Mobile Marketing
Mobile web traffic is booming right now, and as we stated earlier, so many shoppers are using their mobile devices to make their purchases.
Ever since the pandemic started, in-store purchases have gone down. They haven't quite recovered yet to the numbers they once were, and people are still buying things online when they can.
It's important to have an online presence that is mobile-friendly to reach the widest audience this year.
Video Marketing
TikTok is huge this year and going viral on the platform could do wonders for your brand. Challenges and using social SEO are both great ways to start trends and create awareness for your business, which could generate more potential customers.
If you're wondering " what is social SEO?" and how it differs from regular SEO, this is crucial info to understand this year to be successful with social media marketing trends related to video.
Other platforms, like Instagram or even LinkedIn, are also doing more with video marketing thanks to the success of TikTok.
If you are not getting your brand name out there with these video platforms, you're missing out on a huge opportunity to make a name for yourself with the younger generation.
Marketing Automation
Over the past few years, many have cited the importance of automation in marketing because it is consistent. Today, we know that automation can help you nurture prospects and gain more leads.
You can personalize these messages to make sure that they are able to convert. In addition to this, adding a spin on it to make sure it matches your brand and voice will help you reach the right audience.
Is your business looking into expanding this year? You can't skip marketing automation if so because it's one of the top digital marketing trends for this year to gain new customers.
Keep These Digital Marketing Trends of 2022 in Mind
Although this is a brief rundown on the digital marketing trends of 2022, you still need to make sure that you take note of what you've learned here.
In order to be successful with your digital campaign, you need a clear plan of attack. Remember that a lot of other brands are trying to do what you do, so you have to show consumers why you're the best of the best!
Do you want to learn more ways to come out on top in 2022? Check out the rest of our blog for more!
