Business Magazine

Small Business Marketing: How Can Your Business Build Its Brand?

Posted on the 13 May 2014 by Fleetmatics @fleetmatics

Fleetmatics customer Ben Stallings of Fatboy Electric Inc. in Kansas City, MO, has some experience with creating a successful marketing mix for his small electrical business. In honor of National Small Business week, he shares with Fleetmatics some tips on how a business can stand out from the rest. 

When you’re a small business, it can be difficult to get your name out there. Referrals and word of mouth marketing are a great way to help grow your customer base, but when there are many competitors out there, it can be challenging to differentiate your business.

Check out these 3 marketing tips for small business owners to employ when starting their business:

What’s in a name?

When you are deciding what to name your business, it always helps to have a company name that stands out. Make sure there aren’t competitors that have similar names—you don’t want to lose out on possible customers because they are confused!

Be memorable while also being clear about what your business does. For example, Fatboy Electric is an unique name, but it is very clear that it is an electric company.  If your brand name is strong, it will help your customers remember you. It can also help your business be more marketable down the line.

Website Design

These days, everyone heads online when they need something. Whether it be electrical, cleaning, towing or transportation services, most consumers do their research on the web. It is important to have a website that is easy and informative. Have your phone number visible on the site so that a customer can call you at any time. Your website should be easy to navigate. It can be frustrating searching a website for a simple piece of information. If you have social media sites, place the icons with links on your homepage.

Another powerful thing to feature on your website is customer testimonials. Who is better equipped to talk about your company than a customer who has used your services? Positive customer testimonials on your site are a visual stamp of approval for other prospects.

Get Social

Depending on your business, you may decide to implement a social media strategy. This can include Facebook, Twitter, Google+ or LinkedIn. If you do decide to create these brand channels, make sure you have sufficient content to post on them. Aim to post content such as articles, infographics, and photos that will be relevant to your target and current customer base.

If you have a lot to say, you should consider starting a blog. A blog is great way for a small business owner to share information with customers and other industry leaders. You can share interesting tutorials, highlight company news, and showcase your work.

What other small business marketing tips do you have? Leave them in the comments below.

Please check out Fatboy Electric’s Blog, Facebook and Twitter.

Back to Featured Articles on Logo Paperblog