Kicking off the retail giant’s holiday experiences is spectacles of fireworks and laser lights in some malls, SM’s Dazzling Christmas Sky, happening in all weekends from November 30 to December 25. Since Christmas is about giving back, SM shoppers can get a pair of SM Bears of Joy for only PhP200.00 and share one with a child in need from November 8 to December 25.
SM Megamall, SM Aura Premier, SM Lanang Premier, SM CDO Downtown Premier, SM Mall of Asia, and SM Mall of Asia will take center stage on November 8 and 9 as the first batch of malls to unveil larger-than-life Christmas mall displays and holiday pop-up stores. On November 10, SM will then unwrap an exciting surprise at SM City North EDSA for kids and kids at heart – in partnership with a truly magical global partner.
Mall hallways will begin to echo joyful sounds of pop Christmas carols and brass symphonies starting November 10, creating the perfect atmosphere for customer to get holiday gift and finds especially for loved ones.
From November 18 to December 25, the Grand Christmas Parade of SM Supermalls will indulge mallgoers with a field demonstration of the season, while lots of heartwarming holiday feels will be in the air at the Santa Station brought to you by Vivo Smart Phone from November 30 to December 25.
