The Sunrise period for trademark/brand holders closed on June 20 for the .NYC new gTLD, the extension for the city of New York.
The latest zone files indicate that brands and trademark holders participated very lightly in the Sunrise period, where I count less than 160 domain name registrations (of course all of the Sunrise maybe in).
However since New York is largely regarded to be the headquarters of so many companies including those in media, advertising, marketing and is the home to thousands of retail locations for some of the world’s biggest brands, I thought we would see a lot more Sunrise registrations.
There are always some domains extremely generic in nature that get grabbed in Sunrise.
A few of these that caught by eye were HappyBirthday.NYC and Honeymoon.NYC, which were registered by Richemont North America, which is also an applicant for new gTLD’s, and the domain name LiquorStore.NYC which is under the registered to an IP law firm in New York, Cowan Liebowitz & LatmanCowan Liebowitz & Latman.
These trademark owners better bet busy because there are hundreds of millions of people and businesses that violate those trademarks in New York City and all over the United States, every day.
Hallmark for one better be very nervous about the Happy Birthday one.
A few other “generic” terms grabbed in Sunrise:
Must.NYC
Tank.NYC
Toledo.NYC (Which I have to admit just looks confusing)
A trademarked term that did stand out for me on the list was the domain name StarTrek.NYC, you have to wonder if there is not a Star Trek experience coming to the city.
Just two Media companies applied during Sunrise, Fox and CBS, which is very surprising since so much print, electronic, broadcast and other media are headquartered in New York
One other interesting Domain is NewDots.NYC which registered to which Tom Gilles/NewDots.NYC and the domain is actually live.
The site looks to be set up to take .NYC registrations and design websites for them. I have confirmed that the site is not affiliated with Neustar which is operating the .NYC registry on behalf of the city.
In general, only businesses or organizations with a NYC street address, and individual with a primary residence in NYC, can register a .NYC domain name.
Here are the rest of the .NYC domain names registered in Sunrise and in the Zone files as of publication:
101domains.nyc
6pm.nyc
agrafe.nyc
airbnb.nyc
alexa.nyc
alfreddunhill.nyc
alhambra.nyc
amazon.nyc
amazonfresh.nyc
astrotourbillon.nyc
atmos.nyc
audible.nyc
autozone.nyc
aws.nyc
baignoire.nyc
ballerine.nyc
ballonbleu.nyc
billydiesel.nyc
bourdon.nyc
cabochon.nyc
cadenas.nyc
calibredecartier.nyc
captivedecartier.nyc
caressedorchidees.nyc
cartier.nyc
cartierdamour.nyc
cartierdelune.nyc
cbsnews.nyc
cbsradio.nyc
cbssports.nyc
chopard.nyc
collectorsisland.nyc
cremieux.nyc
crewcuts.nyc
datograph.nyc
daymatic.nyc
declaration.nyc
declarationdunsoir.nyc
delicesdecartier.nyc
diabolo.nyc
doublesplit.nyc
dual-wing.nyc
dunhill.nyc
duometre.nyc
entrelaces.nyc
extremelab.nyc
facet.nyc
florilege.nyc
foxbusiness.nyc
foxnews.nyc
foxnewschannel.nyc
frivole.nyc
gentlesouls.nyc
geophysic.nyc
gyrotourbillon.nyc
howfarwouldyougoforlove.nyc
hybrismechanica.nyc
imdb.nyc
jaeger-lecoultre.nyc
jamespurdey.nyc
jlc.nyc
justeunclou.nyc
kalla.nyc
katespadenewyork.nyc
katespadesaturday.nyc
kennethcole.nyc
lange.nyc
lanieres.nyc
lasymboliquedeslaques.nyc
ldny.nyc
lebaiserdudragon.nyc
lescabinotiers.nyc
lesuniversinfinis.nyc
lesvoyagesextraordinaires.nyc
letigre.nyc
luminor.nyc
manhattansideways-theroadslesstraveled.nyc
marcellodecartier.nyc
marketfactory.nyc
marsdesign.nyc
mastercontrol.nyc
masterhometime.nyc
mechanicsofpassion.nyc
memovox.nyc
metiersrares.nyc
minaudiere.nyc
mrporter.nyc
mustdecartier.nyc
myclean.nyc
niddeparadis.nyc
nouvellevague.nyc
nybg.nyc
officinepanerai.nyc
oiseauxdeparadis.nyc
oriens.nyc
overseas.nyc
palaisdelachance.nyc
panerai.nyc
panthere.nyc
pantheredecartier.nyc
pashadecartier.nyc
patrimony.nyc
perlee.nyc
pierresdecaractere.nyc
poetryoftime.nyc
purdey.nyc
quaidelile.nyc
radiomir.nyc
reaction.nyc
reinventyourself.nyc
rendez-vous.nyc
reverso.nyc
reversosquadra.nyc
rosedenoel.nyc
rotonde.nyc
santos-dumont.nyc
santos.nyc
santosdecartier.nyc
saxonia.nyc
sentryman.nyc
sidecar.nyc
simonandschuster.nyc
singingwaiters.nyc
sixpoint.nyc
socrate.nyc
soulrocks.nyc
spherotourbillon.nyc
steadfast.nyc
thehourclub.nyc
theoutnet.nyc
tortue.nyc
tourbograph.nyc
troisanneaux.nyc
tsar.nyc
ufc.nyc
ufcgym.nyc
unlisted.nyc
urbanhelp.nyc
urbanterrain.nyc
vacheronconstantin.nyc
vancleef.nyc
vancleefandarpels.nyc
vca.nyc
volcom.nyc
wallaceandbarnes.nyc
warbyparker.nyc
wcbs.nyc
zappos.nyc
zeitwerk.nyc
