Save Your Marketing Budget by Skipping the Yellow Book Advertising

Another copy of the Yellow Book was left by my driveway this weekend. For years I have encouraged my clients to skip the phone book advertising. It just doesn’t make sense to pay the high fees when so many people use the internet to look up a category or even a phone number of a company they want to call.

But I couldn’t resist seeing if my company’s listing was still included in the white pages. It was. But had three errors:

1. The name was incorrect – It should be Marketing Resources & Results
2. The address was incorrect – We moved from Maple Drive seven years ago this month.
3. The phone number was incorrect – The number listed is the fax number.

Other than that, I didn’t have any problems with it. (I’m being sarcastic.)

I contacted them several times a few years ago, but have given up.  If there are 3 mistakes just with my company’s information… I wonder how many mistakes are in the entire book.  Unfortunately, once these books are printed, the paper has been wasted and there is no way for the mistakes to be corrected.  Unlike on line directories, these directories take up space and seem to multiple.

Time to recycle.  Here’s a little fun video I made to express my displeasure…

Tagged as: phone book, yellow book, yellow pages