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.Realtor: Is It The Best Example Of How Slow End User Adoption Of New gTLD May Be?

Posted on the 14 November 2014 by Worldwide @thedomains

The National Association of Realtors launched .Realtor about 3 weeks ago on October 23rd

To date there have been less than 85,000 .Realtor domain names registered.

The good news is that the extension has by far the lowest rate of parked domains with just over 1% of all .Realtor domain names being parked.  According to out of the 84,615 .Realtor domain names registered only 1,066 or 1.26% are “Parked”

Now here is the bad news for the gTLD’s.

According to the National Association of Realtors there are 1,063,950 Realtors in the United States as of June 2014.

To Register a .Realtor domain you have to be a member of the National Association of Realtors, not just be a real estate agent which according to the NAR is closer to 2 Million.

The National Association of Realtors is giving away a FREE .Realtor domain name to any Realtor who wants one, up to 500,000 domain names.

With over 1,050,000 Realtor’s eligible to register a free .Realtor domain name, less than 85K have.

That means less than 20% of the number of free domains has been registered.

When you are offering something for free, and less than 20% accepts the free offer I don’t think that is a great response, especially when there are more than two times the number of eligible people (realtors) than there are free domains available.

Only 8% of all eligible Realtors have accepted a free .Realtor domain name (assuming each registrant is a separate individual and no one has more than 1 .Realtor domain).

Now if we are talking about something that isn’t free but costs $20 or $50 or $100 a year or more, and ask what percentage of people in that business want a new gTLD that represents their business, occupation or profession you know that rate is going to be well below the 8% that took a free registration.

.Realtor has been out for less than a month and since its launch date, seems to be picking up some 200 free domain registrations a day.


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