Mumbai, 23rd September 2013: Be dramatic and cool. Stand out and get noticed with Elle 18’s all new make-up range. For the first time ever, this iconic youth brand launches an entire range from glamorous lip balms, eyeliners to face-make up, making it the perfect pick for trend setters around the country. Elle 18’s new range is sure to be ‘the go to’ beauty mantra for all young fashionistas.
The fashionable new range comprises of a Glow Foundation, Glow Compact, Colour pop liners and a Juicy Lip balm that gives young divas the power to shed their inhibitions and look their gorgeous best.
Now make every day at college memorable by heightening the drama quotient in your beauty regime with juicy lips, flawless glowing face and a pop of color on the eyes only with Elle 18.
The ever stylish youth icon, Anushka Sharma, is the brand ambassador for the brand.
The hot new collection comprises of:-
The Juicy Lip BalmA lip balm is the quintessential beauty must have for the young woman of today. The Elle 18 Juicy Balm is a non-sticky balm with Vitamin E, Olive, oil and Jojoba oil to ensure nourishing, soft and smooth lips. The juicy lip balm is the perfect combination of color and care to ensure you have lip smacking pouts always. Price: Rs. 110 (9 ml)Shades: Pink, Red, Mauve, Berry, Beige and Peach
The Glow FoundationAn every-day silky delicate texture foundation with SPF 8 and fragments of a gentle moisturizer that blends into your skin to give a bright radiant finish and is available in 4 shades. The glow foundation is your instant beauty fix right before your class presentation, college fest or even a simple party in the evening. Price: Rs. 150 (30 ml)Shades: Pearl, Coral, Marble and Shell
The Glow CompactThe Matte Compact is slim and easy to carry and it smoothens and moisturizes the skin at the same time protecting it from pollution. Whether it’s a party you are excited to go to or the college fest you want to be part of, the Glow Compact gives you that extra ‘oomph’ to dazzle everyone with your radiance. Price: Rs. 150 (9 gm)Shades: Pearl, Coral, Marble and Shell
The Elle 18 Colour Pop Liner Four new exciting shades have been added to the Colour Pop range to ensure that you never face a dull day in college. Brighten your eyes with these magnificent tones and wink your way to an A on your next assignment. Price: Rs. 75 (5 ml)Shades: Green, Brown, Grey and BlueBe it a date with the new boy in class or the start of a fresh year; prepare your college kitty with the new Elle 18 product range to ensure you are at your gorgeous best every moment of your life!
Commenting on the launch Arun Srinivas, Vice President, Skincare and Makeup at Hindustan Unilever Limited said, “Elle 18 as a brand has constantly re-invented its style and beauty mantra to cater to the changing taste of the Indian youth. With the launch of this new range, Elle 18 now completes the vanity case every young Indian girl would love to possess.”Media contacts:Manali Parmar| [email protected] |+91 9167994492Akshatha Hegde | [email protected]| +91 9833234354[email protected]/[email protected]
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