Polish Investment and Trade Agency attend Cosmoprof Asia Hong Kong 2019. This year there was an array of new Polish cosmetic exhibitors at Cosmoprof Asia 2019.
Building on meeting some very innovative companies in 2018, Poland never disappoints. The team led by Maja Justyna – Category Manager Polish Investment and Trade Agency, who works so hard at all the trade shows, ensuring that the right media is place with the right cosmetics brand.
Polish Investment and Trade Agency attend Cosmoprof Asia Hong Kong 2019
Blanka Chmurzyńska-Brown, General Director of Polish Union of Cosmetics Industry, gave an informative presentation. I have had the pleasure of listening to Blanka before on a trip to visit cosmetic brands in Poland. Blanka is passionate, strong and full of positivity, attributes that can be seen throughout the Polish cosmetics exhibitors.
Polish Investment and Trade Agency attend Cosmoprof Asia Hong Kong 2019
Some of the new outstanding brands to Cosmoprof Asia from Poland were Sylveco, Yope, D’ALCHÉMY and Alilla Cosmetics the Polish contingent continues to grows and excites the Asian market with their superior technology, young spirit and can-do attitude.
Polish Investment and Trade Agency attend Cosmoprof Asia Hong Kong 2019
The Polish National Pavilions organized by SPC House of Media was in Hall 1E and 5C of the Hong Kong Convention & Exhibition Centre.
Poland is the 6th biggest cosmetics market in Europe. It is right behind the largest European economies: Germany, France, UK, Italy and Spain.
The Polish cosmetics market consists of more than 1000 distributors and producers of cosmetics- mostly medium, small and micro enterprises. Such broad structure provides the industry with the necessary diversity.
The value of the cosmetics market in 2017 amounted to 3,705 billion EUR.
The Polish cosmetics market is growing at an annual rate of 4-5%. Among the six European leaders in the cosmetics industry, Poland was growing the fastest.
Polish Investment and Trade Agency attend Cosmoprof Asia Hong Kong 2019
The export of Polish cosmetics
Export of polish cosmetics in 2017 stand at 3,33 billion EUR. In 2018 it increased of 9,5%.
Polish cosmetics are sold in more than 160 countries worldwide. Although the main direction of Polish exporters are still the EU countries (66% of export in 2017), such as Germany, UK or Russia, our products reach also more remote markets, e.g. Mexico, Indonesia and Australia.
The cosmetics market’s prospects
It is assumed that the projected growth of the Polish economy will contribute to the development of the cosmetics industry. The simultaneous increase in the society’s affluence will lead to increase in demand for cosmetic products.
The projected value of the cosmetics market in 2021 – 4,5 billion EUR.
The demand’s structure is also going to change. The sales of more expensive cosmetics will grow, and the demographic changes taking place in Poland will increase the demand for products for the elderly.
The Polish cosmetics industry is facing an opportunity of further global expansion. Particularly promising are the markets of the Middle East and of the Asian countries.
What makes Poland different?
Tradition and many years of experience. Innovation and high-quality of products. Expanded production base and availability of a skilled workforce. Developed scientific base and increasing investment in research and development. Flexibility and ability to adapt. Highly developed industry sectors that support the production of cosmetics.
The Polish Investment and Trade Agency implements a cosmetics industry promotion programme, whose aim is to promote the Polish economy, based on Polish product brands falling within the National Smart Specialization areas. All activities are covered by the Intelligent Development Operational Program resources.
Polish Investment and Trade Agency attend Cosmoprof Asia Hong Kong 2019
https://cosmetics.trade.gov.pl
Contact: Maja Justyna – Category Manager. e-mail: [email protected], mobile: +48 600400812
