“.NYC is The Best Real Estate Opportunity Since The Dutch Bought Manhattan”

BetaBeat did a story today on an early video done by former Mayor Ed Koch

From the article:

“Back in 2008, city officials were leaning against creating a ‘.nyc’ web address,” Davidson Goldin, the public relations superstar hired by DotNYC, told Betabeat. “Entrepreneurs who’d been behind the .tv address embarked on a long journey to convince the city to allow ‘.nyc.’”

But as they found, it’s not easy to get people revved up about top-level domains.

“My clients realized they needed a pitch man,” Mr. Goldin said.

They approached Mr. Koch, who Mr. Goldin knew from his days hosting Inside City Hall for NY1 News, with $25,000 and some equity in the business.

Unfortunately, DotNYC LLC was outbid for the contract, and Mr. Koch’s campaign came to an end. Five years later, the “.nyc” domain is finally for sale through Neustar, the subcontractor for the city who handles the domain registrations.

Read more at http://betabeat.com/2014/05/ed-koch-hypes-nyc-domain-name-in-long-lost-video/#ixzz31i2wQR00