At the Geneva Motor Show today, Nissan revealed their new head turning hatchback concept car highlighting their vision for compact cars. The new dynamic concept car, INVITATION, was unveiled today by Nissan Executive Vice President, Andy Palmer, who also announced that they will be producing them at Nissan’s Sunderland Plant in the UK in 2013. The plan is to build this new model alongside the already highly popular Nissan Juke crossover.
· Dynamic new INVITATION concept unveiled at Geneva Motor Show
· Inspiration for a production model allocated to Nissan Sunderland Plant
· Major project investment by Nissan of £125m
· £9.3m offer of support from UK Government Regional Growth Fund
· Creates 2,000 new jobs across the UK automotive sector
· Major recruitment activity launched for engineering and maintenance roles
Last year the Sunderland plant established back in 1984 set new production records by building more than 480 thousand units. The INVITATION will help play a key role in Nissan’s effort to create more eco-friendly vehicles while at the same time having significant impact with the economy as well by employing over 5000 jobs . Production of Nissan’s 100% electric eco-friendly LEAF will also begin in 2013.
It is anticipated the new model will have an initial annual volume of around 100,000 units depending on market demand. This will help to cement Sunderland as the largest car plant in the UK – a position it has held for the last 14 years.
Check out the video below taken today at the Geneva Motor show features Vince Cable, Business Secretary and Andy Palmer, EVP, Nissan.
[sources: submitted press release & newsroom.nissan-europe.com]
