Fashion Magazine

Neiman Marcus Department Store in 1945

By Glamourdaze @GlamourdazeBlog

The Most Glamorous Department Store in America –


Daphne : Where did Mrs. Crane go, anyway?
Niles : She’s making her annual pilgrimage to the holy land.
Martin : I thought Maris was going to Dallas to visit her sister.
Niles : That is her holy land. It’s the site of the first Neiman Marcus.

Frasier TV Series
Episode:Travels with Martin


In 1945 Life Magazine paid a visit to the Neiman Marcus Department store in Dallas Texas. Photographer Nina Leen preserved the occasion with these glamorous images of American women’s fashion. Set in the heart of Texan oil country – hundreds of miles from the nations fashion capitals, at the corner of Ervay and Main street in Dallas, Neiman Marcus Department store was a phenomenon.


The four story building was a place for women, devised first by Herbert Marcus and then run by his son by Stanley,the hearts of these men were most definitely on the sides of the feminine. By 1945 the store was primarily a place for women’s clothes. It sold more dresses by more couture designers than any other store in the US. The same could be said for its shoes, hats and jewelry (Tiffany and Black among others).
The store was designed like a Hollywood set and boasted theatrical elegance to match the opulence of its clothing departments. Its models and shop assistants were as glamorous as any Hollywood actress.


Founded in 1907 by Stanley’s father Herbert Marcus and his sister Carrie Neiman, it started as it meant to continue – selling only feminine garb. It certainly stood out in a city which had heretofore prospered in cattle, cotton, wheat and then oil. However the fashion store got off to a shaky start when it burned to the ground in 1914! Another famous story told by Stanley was that in 1907 the other option for his father to invest his $25,000 in was the fledgling Coca Cola company. “Neiman Marcus was basically founded on bad judgement!” Stanley often joked. Bad judgment not withstanding, Neiman Marcus went on to become an iconic fashion name. It stood above its peers in other ways too when in a racially divided South in the 1950s, Stanley defied his shareholders wishes by hiring the first black female store assistants in Texas.


Neiman Marcus model in three different day suits for 1945

His father was a shrewd man and he and his sister spotted a major unexploited local market. a most exclusive  free spending clientele – the ladies of the newly rich oil drillers and cattle barons. In return for their loyalty Neiman Marcus staged the newest styles with weekly, monthly and annual fashion events.


A fashion show at Neiman Marcus Dallas store Texas in 1945 – Photo by Nina Leen

At these fashion shows, models displayed designs sometimes before the likes of even Fifth Avenue. Gowns were not displayed on mere racks but on living breathing models. Designers featured in the visit by Life magazine included Hattie Carnegie, John Fredericks, Lilly Dache, Tina Leser, Nettie Rosenstein, Clare Potter, Adrian to name but a few.


A typical Neiman Marcus shop assistant in 1945

Customers arriving at Neiman Marcus were confronted by a staff of perfumed sales women and models who would firmly but pleasantly guide her through the confusion created by the opulent choice of dresses, lingerie, shoes, cosmetics, bags, coats, jewels, and hats. The store prided itself in being exclusive and was tough with its suppliers. Should they find that a competitor had one of its items, they would withdraw the garment immediately and return to its supplier.


Mrs Guiberson starts her day at Neiman Marcus by viewing foundations

The customer featured here by Nina Leen was a Mrs Guiberson who is viewing several undergarments, beginning with foundation wear.


Next, Mrs Guiberson has a look at slips.

Neiman-Marcus---The-1940s-US-Fashion-Store- shoes

Next she examines and tries on several pairs of shoes.

Neiman-Marcus---The-1940s-US-Fashion-Store - shoes

Now she tries on a few selected pairs of heels to go with her new outfit.

Neiman-Marcus---The-1940s-US-Fashion-Store -fall suit and hats

Mrs Guiberson now looks at a model wearing the latest early Fall suit. She loves the suit and has decided to take it. So what hat to wear with it!!?


And finally that all important new handbag !


Having made her choice of foundation wear, shoes and suit. Mrs Guiberson herself models the ensemble for Nina Leen !


Neiman-Marcus models relax in between shows

Back in 1936 Vogue editor Edna Chase declared “I have dreamed all my life of the perfect store for women. Then I saw Neiman Marcus and my dream came true !”

That’s all !
© 2018
Images by Nina Leen ©Time Inc

Neiman Marcus
Neiman Marcus
Neiman Marcus
Neiman Marcus

Read 1940s Fashion – A Most Glamorous Department Store

You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Spoiler Alert | The CW Releases More ‘Arrow’ Premiere Images

    Spoiler Alert Releases More ‘Arrow’ Premiere Images

    “Green is the new black.” – Stephen Amell More photos from Arrow’s season 7 premiere episode, titled Inmate #4587, have been released, and these are all about... Read more

    The 18 September 2018 by   Entertainmentjolt
  • Disrupt Facebook!

    Disrupt Facebook!

    A business model is a plan for the successful operation of a business, identifying sources of revenue, the intended customer base, products, and details of... Read more

    The 18 September 2018 by   Thinkibility
  • Carolina Strong & Have You Marked Yourself Safe?

    Carolina Strong Have Marked Yourself Safe?

    Still getting through Hurricane Florence here in the Carolinas. While I live in central NC, we have had our share of flooding, trees down, power outages and yes... Read more

    The 18 September 2018 by   Midlifemargaritas
  • Questions to Be Asked About Discussion of Sexual Abuse: Why Is Abuse of...

    Questions Asked About Discussion Sexual Abuse: Abuse Vulnerable Females Adult Males Shrugged Easily?

    Speaking from the vantage point of a "but half-woke" straight male, David Roberts writes, Sexual discrimination, harassment, and abuse are everywhere. Read more

    The 18 September 2018 by   William Lindsey
  • What to Do Instead of Counting Calories?

    A while ago, Dr. Andreas Eenfeldt met Dr. Jason Fung to discuss calorie counting. Is it the best way to lose weight or is it more complicated than the theory... Read more

    The 18 September 2018 by   Dietdoctor
  • Boeing 787-9 Dreamliner

    Boeing 787-9 Dreamliner

    @ San Francisco, CA June 2018 A Virgin Atlantic Dreamliner on final approach for landing at SFO.  Virgin operates 17 Dreamliners in their current fleet,... Read more

    The 18 September 2018 by   Htam
  • On Waiting…


    We are sitting in a government office in Suleimaniyah (commonly called Suli) and we are waiting. We left Rania at seven in the morning. The sun had already... Read more

    The 18 September 2018 by   Marilyngardner5