Millions of Brits are longing to give up work in favour of a job linked to their hobby or pet passion, new research has revealed.
Nearly half the 2,000 UK adults who took part in a poll said they had "little or no interest" in their current career.
And 45 is the age by which the average Brit loses their appetite for their job, according to a survey by direct selling company Amway UK Ltd.
The top 10 passions that British workers would like to turn into a business are:
- Food & Drink
- Sport & Fitness
- Creative Arts
- Home Design
- Fashion Design
- Digital & IT Innovation
- 'Boys Toys'
- Journalism/Blogging
- Well-being
- Performing Arts
The research shows that aspiring 'passionprenuers' - those running a business linked to a hobby or a passion - are most likely to be between the ages of 18-24 years.
A third within this age group are '5-9ers' - people developing new business ideas outside working hours.
Virgin tycoon Sir Richard Branson was voted the most popular 'passionpreneur' role model, ahead of JK Rowling, Lord Sugar, Jamie Oliver and David Beckham.
The research showed that TV shows like The Great British Bake Off have captured the imagination of young British workers, with two in 10 expressing a desire to start a business linked to Baking and Cooking.
By stark contrast, the 55+ group is inspired by something a little more racy. The Fifty Shades of Grey phenomenon is possibly to blame for 15 per cent wishing to set up a business linked to writing.
Kelly Hoppen MBE, the award-winning Interior Designer and brand ambassador for Amway's annual search to find an aspiring Passionpreneur, said: "Each year, lots of brave individuals take the bold leap to start up a business, so having an initiative that celebrates and acknowledges their determination gets my support.
"It can be difficult to take the first step as an entrepreneur but it is also an exciting time of self-discovery when you achieve what you once thought was impossible.
"Personally, there is a real resonance with Britain's Top Real Role Model's 'Passionpreneur' theme.
"My own interior design business started because of my passion for design. Businesses created on the back of a hobby or a passion tend to be the ones which go on to succeed."
The survey was commissioned by Amway UK to mark the launch of Britain's Top Real Role Model 2015 (BTRRM) - a national competition to uncover unsung British entrepreneurial heroes.
This year's focus is on Passionpreneurs and the overall winner will receive a #5,000 investment for their business.
Sheryl Franklin-Worth, Corporate Affairs Manager at Amway UK, said: "Our research shows that the next big breakthrough in business could be right under any budding entrepreneur's nose- an association to a hobby or a passion of theirs.
"That's not only an exciting prospect for aspiring businessmen and women, but also for local communities. Imagine the energy that could be injected into our villages, towns and cities if we saw a great surge in hobby-based SMEs.
"This is one of the reasons why Amway UK set up its annual competition to find Britain's Top Real Role Model five years ago. As an organisation, we are supportive of the next generation of business leaders and the value they add in their community. We want to do our part in helping a new fledging commercial venture achieve their full potential where possible."
To enter Britain's Top Real Role Model visit www.btrrm2015.co.uk.
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