The coveted plastic shoes and accessories brand, Melissa delivered an immersive party experience like no other. Since debuting last August, Baile Funk is back and packed with more NYC grit and Brazilian passion than ever. The party featured music from MC Fioti (known for his hit, Bum Bum Tam Tam), DJs Venus X, Asmara and more.
Continuing with Melissa’s tradition of supporting female artists, the brand has collaborated with Art Director, Erin Knutson to custom create posters and panels that featured bold airbrushed designs by NYC’s well-known collective, Art of Your Mind. In keeping with the mission of Galeria Melissa NYC, this party will be a canvas for tastemakers to showcase their work.
The Soho venue at 100 6th Avenue was a feast for all the senses – the airbrushed theme continued using t-shirts as a customized canvas, strung along clotheslines above as a visual reference to the urban collage of a virtual favela in Rio de Janeiro. Melissa Baile Funk #2 was directly inspired by underground Brazilian funk music and culture, stamped with a refined-yet-edgy New York flare. The event illustrates Melissa’s unyielding support of the youth culture – merging the Melissa universe.
Created in 1979, Melissa Shoes is recognized worldwide as one of the most innovative footwear and accessories brands, for its design but most importantly for its key raw material, a recyclable PVC (100% cruelty-free!), with an irresistible blueberry scent. To see (ad smell) these outstanding shoes first hand, head to the Galeria Melissa NY store, located at 500 Broadway, NYC.
All Photos by Eli Schmidt
