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Maybelline Provided an Inexpensive Eye Beautifier That Mirrored the Glamour of a Woman's Favorite Glamour Queen

By Sharriewilliams

Maybelline provided an inexpensive eye beautifier that  mirrored the glamour of a woman's favorite Glamour Queen

1933 Maybelline Ad.

Maybelline founder, (1915,) Tom Lyle Williams, believed awoman’s greatest asset was her ability to capture a man’s imagination through her expressive eyes.By the 1920's women were expressing their creativity through fashion, music, dance, modern art and writing. The filmindustry was exploding with glamour and Super Stars.Maybelline, contracted Hollywood Movie Queens to endorsetheir products in full page ads in Glossy magazines. Modern

Women wanted to know what was happening in the glamourindustry..... fashion and beauty and Photography was theticket for showing off beautiful eyes.  And, photography meant makeup! Tom Lyle Williams, used photography mixed with artto create the stunning Art Deco Ads in the early 1930's. Magazines were a powerful tool in  women's lives.  By1929, Tom Lyle Williams had spent a million dollars onadvertising, but hat was just the tip of the iceberg. He'dsoon be spending that much a year, keeping Maybellinenumber one in the Country. The Great Depression, made Maybelline a household wordWomen wanted beauty and glamour and Maybelline gavethem sex appeal socially while exuding confidence in theworkplace. For first time since the Victorian era, Movie Starslike Jean Harlow, or Joan Crawford, exuded sex on the screenand young woman embraced it.  
Maybelline provided an inexpensive eye beautifier that
mirrored the glamour of a woman's favorite Glamour Queen,and old world standards melted away.  With America'schanging values, Tom Lyle Williams placed his mascara in dime stores for the first time and Maybelline became the undisputed giant in its field
Read more about Tom Lyle Williams and his Maybelline company, in The Maybelline Story and the Spirited Family Dynasty Behind it. 

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