Businessinsider.com just covered the launch of Love Room, The startup boasts that it’s ”a platform where single people from all around the world can rent their living space to others under one condition: they need to be attractive.”
Only one problem for Love Room that I see right out of the box. They don’t own LoveRoom.com They have been are running off a subdomain of LaunchRock.com http://loveroom.launchrock.com and recently registered the domain name tryloveroom.com On the other hand our domain industry friends at Thought Convergence, Inc. own the domain name LoveRoom.com which is for sale at AfterMarket.com The domain name tryloveroom.com was just registered a few weeks ago on October 30. Its the risk that many startups make everyday in hand registering a domain name rather than acquiring the better owned domain name saving something just a few thousand dollars to see if their product works. So when your see the domain tryloveroom.com its not just the customers the company is asking to “try it”, its the company that is also trying to see if the product will work. If the site is really successful don’t be shocked if the owner of Tryloveroom.com come back around and buy LoveRoom.com at what no doubt will be a much higher price than it could have been bought for a month ago. Risk/Reward You will see the same decisions played out thousands of times today even more so with the new gTLD launching next year.…
