Duplicate and Missing Citations
Local citations are very important for your websites Google maps rankings. They help to tell Google where you are, and provide trust for them to rank you higher for your related terms. Citations are websites that list your details online, including:
Popular examples include Google Maps, Yelp, Yell, Cylex, Central Index, and Foursquare.
This website has many duplicate, missing or simply incorrect citation examples, which confuses Google and means they end up edging on the side of caution by not ranking your maps listing.
Fixing this using a citation audit is the best way to go about fixing these, followed by comparing their competitors citations using a tool such as Whitespark.ca and filling in the gaps.