Photo Credits: LG Electronics Singapore
Olivia Palermo - American Socialite, Fashion Creative Director, Model, Style Icon and Entrepreneur (Chief Creative Officer of the Olivia Palermo Group), has cultivated a global community of fans and followers, engaging them with her warmth, wit, and inimitable style over the years.
With her finely-honed ability to curate and harmonize diverse elements, Palermo curates how art and technology affect her lifestyle, defining herself as an intuitionist, curator, expressionist, and multi-tasker. Synonymous with premium living at its best, Olivia Palermo is chosen as the perfect match for LG SIGNATURE.
“I am thrilled with the honor of working with LG SIGNATURE. A premium lifestyle is one where you can always feel like the best version of yourself. It’s a feeling of luxuriousness found in the appreciation of simplicity and efficiency, that technology makes a possibility, and LG SIGNATURE seamlessly enables all of that without having to sacrifice beauty.” --- Olivia Palermo
The new digital campaign will showcase the brand’s sophisticated products in line with the premium brand’s philosophy, “Art Inspires Technology, Technology Completes Art.” LG SIGNATURE will actively engage millennial consumers worldwide, sharing its message of sophisticated luxury with the digital generation.
And through its collaboration with Palermo, she will share how her philosophies of luxurious lifestyle, personal mission, and achievements coincide perfectly with LG SIGNATURE. Just as LG SIGNATURE does with its innovative and artistically inspired appliances, the international style authority and entrepreneur strives for perfection in everything she does, whether it’s styling an outfit for a fashion event or creating a new collection of clothing.
“We are delighted to be partnering with Olivia Palermo, as she represents exactly what LG SIGNATURE stands for. Her elegant style and drive to bring perfection to everything she does makes her a wonderful ambassador for the brand, Working with such an influential fashion-world icon once again highlights how we are bringing art and technology together.” --- Kim Jin-hong, head of LG’s Global Marketing Center
LG SIGNATURE offers a diverse and growing lineup that includes new 88 and 77-inch 8K OLED TVs, the Wine Cellar, InstaView Door-in-Door™ refrigerator, TWINWash™ washing machine, and more. If you are looking to "update" your home with new appliances, visit www.LGSIGNATURE.com to learn more.
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